Head of Demand Generation

About Pixelo Digital:

Pixelo Digital is a B2B growth and GTM company helping technology businesses generate pipeline, conversations and revenue. We work across outbound, ABM, intent-led campaigns, performance marketing, SEO, content and data-driven GTM. We've worked with 250+ brands across technology, SaaS and enterprise, and we're building a brand around one simple idea:

Great marketing should create business impact.

Alongside our services, we're building Prospectoo, our B2B GTM intelligence platform, to help businesses identify, engage and convert their ideal customers more effectively.

About the Role

We're looking for a strategic and execution-focused Head of Demand Generation to lead demand creation, pipeline generation and revenue growth across Pixelo Digital and Prospectoo.

This role goes beyond generating leads or running campaigns. You'll be responsible for building a scalable demand generation engine that reaches the right audiences, creates demand, generates qualified opportunities and contributes directly to pipeline and revenue.

You'll own the end-to-end demand generation strategy across inbound and outbound channels, including Account-Based Marketing (ABM), performance marketing, paid advertising, SEO, content-led demand generation, email marketing and marketing automation.

Working closely with leadership, sales, content, product and GTM teams, you'll combine data-driven decision-making with hands-on execution to identify growth opportunities, optimise acquisition channels and turn marketing investments into measurable business outcomes.

You'll work across the entire demand generation journey:

Strategy → Targeting → Campaigns → Acquisition → Conversion → Pipeline → Revenue

What You'll Do:

Demand Generation Strategy & Planning

• Develop and execute integrated demand generation strategies aligned with business objectives, ICPs, target markets and revenue goals.

• Build scalable demand generation programs across Pixelo Digital and Prospectoo to drive awareness, engagement, qualified leads and pipeline growth.

• Identify high-potential channels, audiences and campaign opportunities through market research, competitor analysis, customer insights and intent data.

• Define campaign priorities, budgets, performance targets and growth plans aligned with business goals.

• Build a balanced demand generation strategy across inbound, outbound and account-based initiatives.

Pipeline Generation & Revenue Growth

• Own demand generation performance across marketing-qualified leads, sales-qualified leads, qualified opportunities and pipeline contribution.

• Develop strategies to improve lead quality, conversion rates and movement across the marketing and sales funnel.

• Work closely with SDR and sales teams to align lead qualification criteria, campaign targeting and follow-up processes.

• Identify bottlenecks across the funnel and implement strategies to improve conversion from lead to opportunity.

• Build reporting frameworks to measure marketing-sourced pipeline, marketing-influenced pipeline and contribution to revenue.

Account-Based Marketing (ABM) & Intent-Led Campaigns

• Develop and execute ABM strategies targeting high-value accounts, industries and decision-makers.

• Define ICPs, buyer personas, target account lists and buying committee profiles to improve campaign relevance.

• Leverage intent signals, account intelligence and audience insights to identify accounts showing purchase intent.

• Build personalised, multi-channel campaigns across LinkedIn, email, paid media, content and other relevant touchpoints.

• Collaborate with sales and outbound teams to align account selection, messaging, engagement and pipeline opportunities.

• Measure ABM performance through account engagement, meetings, qualified opportunities and pipeline generated.

Performance Marketing & Paid Acquisition

• Plan, execute and optimise paid acquisition campaigns across Google Ads, LinkedIn Ads and other relevant platforms.

• Manage campaign budgets and optimise spend based on lead quality, cost per acquisition, pipeline contribution and ROI.

• Run experiments across ad formats, targeting, creatives, offers and landing pages to improve campaign performance.

• Build retargeting and remarketing strategies to engage relevant audiences and improve conversion rates.

• Work with content and design teams to develop high-performing campaign assets aligned with business objectives.

Inbound Marketing, SEO & Content-Led Demand Generation

• Build integrated inbound demand generation strategies across SEO, content marketing, website optimisation and organic acquisition.

• Collaborate with content and SEO teams to develop blogs, landing pages, case studies, comparison pages, whitepapers and other demand-focused assets.

• Identify high-intent search opportunities and align organic growth initiatives with demand generation and pipeline goals.

• Develop content-led campaigns that address buyer pain points, educate target audiences and support consideration and conversion.

• Align SEO, AEO and GEO initiatives with broader acquisition strategies to improve discoverability across traditional and AI-powered search.

• Identify opportunities to repurpose content across campaigns, channels and buyer journey stages.

Campaign Execution & Lead Nurturing

• Design and execute integrated campaigns across email, LinkedIn, paid media, webinars, landing pages and other relevant channels.

• Develop nurture programs to engage prospects at different stages of the buyer journey.

• Build segmentation, lead scoring, lifecycle marketing and routing strategies to improve lead readiness and sales alignment.

• Develop campaign messaging and offers tailored to specific ICPs, industries, personas and buying intent.

• Establish structured campaign planning, execution and optimisation processes to improve speed and consistency.

• Ensure campaign activities are aligned with sales follow-up and opportunity creation.

Marketing Automation, Data & Analytics

• Build scalable marketing workflows for campaign execution, lead management, segmentation, nurturing and reporting.

• Leverage CRM, marketing automation and GTM tools to improve campaign efficiency and visibility across the funnel.

• Build dashboards to monitor campaign performance, channel efficiency, lead quality and pipeline contribution.

• Use data and attribution insights to identify high-performing channels, optimise budgets and prioritise growth opportunities.

• Leverage AI-powered tools and automation to streamline campaign workflows, research, reporting and experimentation.

Conversion Rate Optimisation & Growth Experiments

• Identify opportunities to improve conversion across landing pages, forms, CTAs, website journeys and campaign touchpoints.

• Conduct structured experiments across audience targeting, messaging, creative, offers and acquisition channels.

• Analyse funnel performance to identify drop-offs and develop actionable optimisation plans.

• Establish a continuous testing and learning approach to improve demand generation efficiency and performance.

Team Leadership & Cross-Functional Collaboration

• Lead, mentor and develop a high-performing demand generation team across relevant marketing functions.

• Establish clear ownership, goals, KPIs and operating processes to drive accountability and execution.

• Work closely with leadership to align demand generation priorities with business strategy and revenue targets.

• Collaborate with sales, SDR, content, SEO, design, product and partnerships teams to execute integrated GTM initiatives.

• Build a culture of experimentation, data-driven decision-making and continuous improvement.

• Present campaign performance, pipeline insights and growth recommendations to leadership.

Key Tools You'll Work With

• Performance Marketing: Google Ads, LinkedIn Campaign Manager and relevant advertising platforms.

• Analytics & Reporting: Google Analytics 4 (GA4), Google Search Console, Looker Studio and performance dashboards.

• CRM & Marketing Automation: HubSpot, Salesforce or other relevant CRM and marketing automation platforms.

• ABM & Intent Data: Account intelligence, intent data, audience targeting and ABM platforms.

• SEO & Content: Ahrefs, Semrush and relevant content optimisation tools.

• Campaign Execution: Email marketing, landing page optimisation, lead nurturing and campaign management tools.

• AI & GTM Automation: Generative AI tools, workflow automation platforms and relevant GTM intelligence tools.

What We're Looking For

• 8–12 years of experience in B2B demand generation, growth marketing, performance marketing or integrated marketing, preferably within B2B SaaS, technology or IT services.

• Strong understanding of B2B marketing funnels, ICP development, buyer personas, customer journeys and lead qualification.

• Hands-on expertise in ABM, paid acquisition, inbound marketing, campaign management and multi-channel demand generation.

• Experience managing marketing budgets, optimising channel performance and improving acquisition efficiency.

• Experience with marketing analytics, campaign attribution, conversion optimisation and pipeline reporting.

• Ability to translate business objectives into actionable marketing strategies, campaign plans and measurable outcomes.

• Experience leading teams and collaborating with sales, leadership, content and product stakeholders.

• Strong analytical, strategic and problem-solving skills, with the ability to balance long-term planning and hands-on execution.

• Experience leveraging AI tools and automation to improve campaign efficiency, marketing operations and growth outcomes.

What You'll Get

• Ownership & Impact: Own demand generation strategy and directly influence pipeline creation, acquisition and revenue growth.

• Learning & Growth: Take on high-impact challenges in the evolving B2B SaaS and GTM ecosystem.

• Work-Life & Wellness: Hybrid work, health insurance, gym and sports activities, office snacks, team events and offsites.

Contact Information: [Confidential Information]