Head of Demand Generation

Position: Head of Demand Generation 

Location: Remote (Work from Home)

Work Hours: PST (California Time Zone)

Applicants must have a minimum of 6-8 years of experience in demand generation, growth marketing, inbound marketing, or B2B lead generation for Agencies. We are looking for a highly strategic and execution-focused marketer who can build awareness, generate qualified leads, and create scalable pipeline growth through content, landing pages, email marketing, webinars, and conversion optimization.

This role is ideal for someone who understands the complete buyer journey and can effectively turn website visitors and prospects into qualified opportunities for the Sales team.

About Us

Growth Marketing Team is the premier full-funnel performance marketing agency built exclusively for EdTech companies, online education brands, and learning businesses.

Having managed over $200M+ in ad spend, generated $400M+ in client revenue, and acquired more than 1.5 million customers, we help education companies scale through data-driven marketing strategies and execution.

Why You'll Love This Opportunity

1. Fully Remote

Enjoy the flexibility to work from anywhere while collaborating with a global team.

2. High Impact Role

Directly influence GMT's growth by building systems that generate qualified leads and revenue opportunities.

3. Ownership & Autonomy

Own demand generation initiatives from strategy through execution and optimization.

Role Overview

This full-time role requires someone who can develop and execute initiatives that drive awareness, engagement, and pipeline growth.

You will work closely with leadership and business development teams to create compelling content, optimize landing pages, launch lead-generation campaigns, and nurture prospects through the marketing funnel.

Content Marketing & Thought Leadership

• Develop and manage blogs, case studies, whitepapers, guides, and lead magnets.
• Transform client success stories and company expertise into compelling marketing assets.
• Collaborate with internal stakeholders to create high-impact educational content.

Landing Page Development & Optimization

• Create and optimize conversion-focused landing pages.
• Conduct A/B testing of headlines, messaging, CTAs, forms, and layouts.
• Improve website conversion rates and lead capture performance.

Lead Generation Campaigns

• Develop and execute inbound marketing campaigns.
• Launch webinars, downloadable resources, and gated content initiatives.
• Support Account-Based Marketing (ABM) efforts targeting EdTech founders, CEOs, CMOs, and marketing leaders.

Email Marketing & Lead Nurturing

• Build and manage email nurture campaigns and automation sequences.
• Segment audiences and personalize communications.
• Improve engagement, lead quality, and pipeline conversion.

Analytics & Performance Reporting

• Monitor campaign performance and key funnel metrics.
• Track MQLs, SQLs, conversion rates, pipeline contribution, and ROI.
• Use data-driven insights to continuously optimize performance.

Skills Required:

1. Demand Generation Experience

Minimum 3-5 years of experience in demand generation, growth marketing, inbound marketing, or lead generation.

2. Content & Funnel Strategy

Strong understanding of customer journeys, lead generation funnels, buyer intent, and conversion-focused content.

3. Landing Page & Conversion Optimization

Experience creating and optimizing landing pages that drive measurable lead generation results.

4. Marketing Analytics

Ability to analyze marketing performance and make data-driven decisions using reporting tools and dashboards.

5. CRM & Marketing Technology

Experience with HubSpot, Salesforce, ActiveCampaign, or similar marketing automation and CRM platforms.

6. EdTech or B2B Experience

Experience working with EdTech, SaaS, or B2B service organizations is highly preferred.

Soft Skills

1. Strategic Thinking

Ability to identify growth opportunities and build scalable demand generation programs.

2. Strong Communication

Excellent written and verbal communication skills.

3. Ownership Mentality

Comfortable taking full ownership of projects and performance outcomes.

4. Creativity & Problem Solving

Able to develop innovative approaches to generate awareness, engagement, and leads.

Perks of the Role

1. Remote Flexibility

Work from anywhere.

2. Professional Growth

Opportunity to work directly with leadership and contribute to GMT's long-term growth strategy.

3. Meaningful Impact

Build and scale the demand generation engine for one of the fastest-growing EdTech-focused marketing agencies.

If you're passionate about generating demand, creating high-converting marketing funnels, and helping drive business growth, we'd love to hear from you.