Head of Demand & Revenue Marketing

About Position:

We are building a next-generation demand engineone that goes beyond campaigns to create, detect, and convert demand across a complex, non-linear B2B buying landscape. We are looking for a leader who can unify demand generation, inside sales, AI, MarTech, data, and commercial tech into a single, high-performing system that drives predictable pipeline growth. This role owns the end-to-end demand lifecycle across TOFU, MOFU, and BOFUfrom demand creation to pipeline conversion to deal accelerationwhile unlocking dark funnel behavior, intent signals, and 1st and 2nd party intelligence to identify and accelerate demand ahead of the market. Operating across verticals, service lines, geographies, and partner ecosystems, you will build a globally scalable, signal-led demand engine with clear accountability.

• Role: Head of Demand & Revenue Marketing
• Location: Pune or Delhi NCR
• Experience: 12 to 15+ years
• Job Type: Full Time Employment

What You'll Do:

• 1. Global Demand Engine Architecture
• Design and scale a centralized demand engine across regions, verticals, and service lines
• Establish standardized playbooks, SLAs, and operating cadence globally
• Enable local market execution on a unified global backbone
• 2. Cross-Vertical & Service Line Demand Orchestration
• Translate business priorities across industries and solution portfolios into demand programs
• Partner with vertical and service line leaders to drive balanced pipeline generation and progression
• Align demand strategy to account priorities, buying groups, and revenue goals
• 3. TOFU: Scalable Demand Creation
• Drive always-on demand across digital, content, events, ecosystem, and partner channels
• Build scalable audience acquisition engines aligned to target accounts and personas
• Leverage AI to increase content velocity, personalization, and targeting precision
• 4. MOFU: Nurture, Qualification & Conversion
• Design structured nurture and progression frameworks across the funnel
• Integrate SDR/BDR teams with clear SLAs and shared conversion ownership
• Optimize lead scoring, routing, and qualification
• Improve conversion across inquiry MQL SQL pipeline
• 5. BOFU: Pipeline Acceleration & Deal Influence
• Partner closely with sales to accelerate late-stage pipeline and improve win rates
• Design targeted deal acceleration programs (account-based plays, executive engagement, tailored content, events)
• Support opportunity progression, deal velocity, and conversion to closed-won
• Enable sales with insights, content, and intelligence to influence buying groups
• 6. Dark Funnel, Intent & Intelligence Layer
• Capture and activate dark funnel signals (anonymous research, peer influence, off-platform engagement)
• Leverage intent data, 1st party behavioral data, and 2nd party partner intelligence
• Build account prioritization and signal scoring models
• Enable real-time, signal-driven engagement across marketing and inside sales
• 7. Inside Sales & Marketing Convergence
• Fully integrate inside sales into the demand engine with shared pipeline and conversion goals
• Orchestrate inbound and outbound motions using intent signals and buying group insights
• Improve speed-to-lead, outreach relevance, and pipeline progression
• 8. MarTech, Sales Tech & Data Ecosystem
• Own the architecture and optimization of the MarTech and commercial tech stack
• (CRM, marketing automation, CDP, sales engagement, intent platforms)
• Build a unified data layer across 1st, 2nd, and 3rd party data
• Enable real-time segmentation, scoring, and decisioning
• 9. Partner & Ecosystem-Led Demand
• Activate hyperscaler, alliance, and partner ecosystems as demand channels
• Drive co-marketing, co-sell plays, and joint pipeline programs
• Extend into co-sell and deal acceleration motions at BOFU
• 10. Demand Investment & ROI Optimization
• Own ROI across all demand investments:
• Events (owned and sponsored)
• Campaigns (global and regional)
• Digital channel spends (paid media, performance marketing, ABM platforms)
• Establish a unified measurement framework linking spend engagement pipeline revenue
• Drive:
• Cost per MQL / SQL / opportunity
• Pipeline per dollar spent
• Win-rate influence and revenue impact of marketing programs
• Optimize budget allocation across channels, geographies, and funnel stages (TOFU, MOFU, BOFU)
• Build closed-loop attribution models, including influence from dark funnel and intent signals
• 11. Performance & Operating Cadence
• Own pipeline sourced by our marketing team and influence on revenue outcomes
• Run a weekly global demand cadence across marketing and inside sales
• Track and optimize:
• TOFU coverage and engagement
• MOFU conversion rates
• BOFU win rates and deal velocity
• Pipeline quality and progression
• ROI and cost efficiency

Expertise You'll Bring:

• 12 to 15+ years of experience in B2B demand generation, growth, or revenue marketing
• Proven track record of building full-funnel demand engines (TOFU, MOFU, BOFU) with measurable revenue impact
• Experience working across:
• Industries / verticals
• Multiple service lines or product portfolios
• Global markets
• Strong understanding of:
• Enterprise buying groups and non-linear journeys
• Pipeline management, deal cycles, and win-rate drivers
• Attribution, analytics, and marketing ROI frameworks
• Deep experience with MarTech, sales tech, CRM, and data platforms
• Exposure to AI/GenAI, intent platforms, and signal-driven marketing
• Experience managing or closely partnering with SDR / inside sales teams and field sales
• Leadership Traits
• Thinks in systems, signals, and full-funnel economics
• Obsessed with pipeline, conversion, win rates, and ROI
• Aligns marketing tightly with sales and revenue execution
• Brings commercial discipline to demand investments
• Drives clarity, speed, and accountability
• A fully operational global demand engine spanning TOFU, MOFU, and BOFU
• Measurable increase in pipeline sourced and influenced by marketing
• Improved conversion rates, deal velocity, and win rates
• Early identification of demand through intent and signal intelligence
• Strong alignment across marketing, inside sales, and field sales Clear visibility into ROI and revenue impact of demand programs
• Demand is no longer just createdit is identified early, nurtured intelligently, and converted with precision.
• The advantage lies in owning the entire funnel, from first signal to closed deal.
• This role will define how we build that advantage.

Benefits:

• Competitive salary and benefits package
• Culture focused on talent development with quarterly growth opportunities and company-sponsored higher education and certifications
• Opportunity to work with cutting-edge technologies
• Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
• Annual health check-ups
• Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Values-Driven, People-Centric & Inclusive Work Environment:

Persistent is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

• We support hybrid work and flexible hours to fit diverse lifestyles.
• Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
• If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Let's unleash your full potential at Persistent - persistent.com/careers

Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind.