Head of Dealer Marketing will own the strategy and execution of dealer-led growth across our classifieds marketplace. This is a high-impact role responsible for acquiring, engaging, retaining, and monetizing dealer partners across key categories
What you will do:
- Define and execute the overall dealer marketing vision and roadmap aligned with business goals
- Drive dealer acquisition, activation, retention, renewals, and revenue growth across categories
- Build scalable strategies to grow high-quality dealer supply and long-term partnerships
- Design and optimize dealer lifecycle programs including onboarding, activation, engagement, retention, and win-back
- Own dealer communication across email, WhatsApp, in-app notifications, and CRM channels
- Leverage data and insights to personalize messaging and improve dealer experience
- Lead performance marketing initiatives focused on dealer acquisition and lead quality
- Experiment with new acquisition channels and dealer cohorts
- Analyze dealer behavior, churn, conversion funnels, and LTV
- Use insights to improve product adoption, pricing, packaging, and engagement strategies
- Establish clear KPIs, dashboards, and reporting mechanisms
- Collaborate closely with Sales, Product, CRM, Data, and Customer Support teams
- Act as the voice of dealers internally to influence roadmap and experience improvements
- Lead, mentor, and scale a high-performing dealer marketing team
What we are looking for:
- 812 years of experience in marketing, growth, or lifecycle roles
- Strong experience in classifieds, marketplaces, auto, real estate, or B2B ecosystems
- Proven expertise in dealer-led or partner-driven business models
- Hands-on experience with CRM platforms, marketing automation, and data-driven decision-making
- Strong analytical mindset with the ability to translate data into strategy
- Experience managing and scaling teams in fast-paced environments
What we'll give you:
- Opportunity to work in an early-stage growing company
- Become the driver of growth for city business
- We look forward to enthusiasm that is collaborative and infectious for our growth targets
At OLX India, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply.
We embrace diversity and welcome applicants from all backgrounds. If you are as excited as us about this position and our company, we hope you join us! To learn more, take a look at our website.
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