Head of Content & Creative

So Fetch is looking for an experienced and creatively driven Head of Content & Creative to lead and own our entire content function.

We are looking for someone who understands how to build content for a consumer brand, has a strong creative sensibility, and knows how to lead a team to consistently deliver high-quality work.

1. Content Strategy & Planning

• Develop and manage So Fetch's overall content strategy across Instagram and other digital platforms.
• Plan monthly and weekly content calendars aligned with brand priorities, product launches, campaigns and marketing objectives.
• Identify content opportunities, emerging trends and formats that are relevant to the brand.
• Ensure a healthy balance of product-led, brand-led, educational, entertaining and founder-led content.

2. Team Management & Leadership

• Lead, manage and oversee the existing content and creative team.
• Assign responsibilities, set clear deadlines and ensure accountability across the team.
• Guide team members on content ideas, concepts, scripts, visual direction and execution.
• Conduct regular reviews of their work and provide constructive feedback to improve the quality of output.
• Ensure the team is working efficiently and consistently meeting its deliverables.

3. Creative Direction & Quality Control

• Oversee the ideation, scripting, production, editing and final delivery of all content.
• Review and approve content before it goes live, ensuring it meets So Fetch's brand identity, tone of voice and quality standards.
• Ensure content is engaging, well thought out and communicates the intended message effectively.
• Work closely with the founder to translate brand vision and business objectives into compelling content.

4. Content Production & Execution

• Oversee the end-to-end content production process, from conceptualisation to publishing.
• Ensure shoots are planned and executed efficiently, with clear briefs and deliverables.
• Coordinate with photographers, videographers, editors and other creative resources when required.
• Maintain an organised content pipeline so that production and publishing happen consistently without last-minute dependencies.

• 5+ years of experience in content creation, brand content, social media or creative management.
• Previous experience leading or managing a content or creative team.
• Strong understanding of Instagram, short-form video, reels, storytelling and digital brand communication.
• Excellent creative judgement and the ability to distinguish between good and average content.
• Strong understanding of scripting, visual storytelling, content formats and creative direction.
• Ability to translate broad ideas into actionable briefs and clear instructions for a team.
• Excellent organisational, communication and people-management skills.
• Someone who takes ownership, is proactive and doesn't need constant supervision or direction.
• Ability to manage multiple projects and ensure deadlines and deliverables are met.

We are looking for someone who is creatively driven but equally strong at execution and management.

Someone who can take charge, bring structure to the content process, guide a team, hold people accountable and ensure that the quality of work never slips.

If you understand how to build content for a brand and have the leadership skills to run a creative team, we'd love to hear from you.