Head of Content (Copy)

AREAS OF RESPONSIBILITIES

Content Strategy & Planning

. Develop and implement a comprehensive content strategy aligned with the brand's ethos, marketing goals, and business objectives.

. Drive a content calendar across channels (digital, print, social, in-store) to ensure consistent storytelling and timely execution.

. Translate the brand's unique philosophy into compelling narratives that strengthen its premium positioning.

Leadership & Team Management

. Build, mentor, and manage a team of writers and content creators.

. Foster a collaborative and innovative environment to encourage creativity and excellence within the team.

. Work closely with cross-functional teams, including visual design, marketing, design, and digital to ensure content aligns with broader brand initiatives.

Creative Direction & Execution

. Oversee the creation of high-quality, on-brand content, including campaign concepts, social media content and copy, video scripts, newsletters, and lookbooks.

. Maintain the brand's distinctive voice and visual language across all touchpoints.

Analytics & Optimization

. Use data-driven insights to measure content performance and inform future strategies.

. Stay updated on industry trends, consumer behavior, and emerging platforms to keep the brand relevant and forward-thinking.

WHAT WE ARE LOOKING FOR

. 10+ years of experience in content creation, editorial leadership, or brand storytelling, preferably in fashion, lifestyle, or luxury brands.

. Strong understanding of premium brand positioning and storytelling for a discerning audience.

. Exceptional writing and editing skills, with a keen eye for detail and design.

. Proficiency in managing content for both digital and traditional platforms.

REQUIRED TALENT COMPETENCIES & CHARACTERISTICS

. High degree of self-awareness / authenticity / shows vulnerability.

. Self-starter and Ability to lead and inspire. Strong sense of ownership and purpose

. Collaborative - Ability to influence without authority and to communicate effectively with a diverse set of stakeholders.

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