A leading integrated resort destination in Singapore is seeking a senior commercial operations leader to oversee non-ticket revenue streams across merchandising and Food & Beverage operations.
Reporting to the Executive Vice President, Attractions & Destination Experience, this role is responsible for maximising revenue, profitability and guest experience across Merchandising Planning, Merchandising Operations, Visual Merchandising, Food & Beverage Operations and Culinary Operations.
The successful candidate will drive integrated commercial strategies, operational excellence and innovation to deliver a cohesive, high-quality destination experience aligned with brand positioning and guest expectations.
Key Responsibilities
Merchandising Strategy & Operations
Oversee end-to-end merchandising, including product development and curation, category management, pricing and promotional strategies.
Lead merchandising planning, including demand forecasting, inventory optimisation and assortment strategy across locations and channels.
Drive merchandising operations, with a focus on supply chain coordination, inventory control, replenishment, vendor management and sourcing.
Ensure alignment with brand storytelling and IP where applicable.
Visual Merchandising & Guest Experience
Define and execute visual merchandising standards that enhance storytelling and maximise conversion.
Ensure consistent thematic execution across retail and F&B touchpoints.
Leverage store design, layout optimisation and in-store experiences to increase dwell time and guest engagement.
Food & Beverage Operations
Lead all F&B operations, including restaurants, quick-service and full-service formats, kiosks, carts, outlets, and event and catering operations.
Drive operational efficiency through cost control, including COGS, labour optimisation, productivity improvements and standardisation of processes and systems.
Establish service standards to deliver high-quality, consistent guest experiences.
Culinary Strategy & Innovation
Partner with culinary leadership to define and execute a forward-thinking culinary vision.
Drive menu development aligned with guest demographics, seasonal and themed experiences, and profitability targets.
Champion innovation in signature dishes and exclusive offerings, localised and culturally relevant menus, and sustainability and health-conscious options.
Commercial & Financial Management
Own P&L for the merchandising and F&B businesses.
Develop and manage annual budgets, forecasts and capital investment plans.
Optimise margins through pricing strategies, cost controls and supplier negotiations.
Implement data-driven decision-making tools and dashboards.
Digital & Omnichannel Integration
Drive integration of digital commerce and in-park purchasing experiences, including mobile ordering, online retail, pre-order services, and cashless and seamless payment solutions.
Leverage technology to enhance personalisation and upselling opportunities.
Team Leadership & Capability Building
Lead and develop high-performing teams.
Foster a culture of innovation, accountability and guest-centricity.
Requirements
Bachelor's degree in Business, Hospitality, Retail Management or a related field.
15-20 years of progressive leadership experience in attractions, theme parks, hospitality, retail or integrated resort environments.
Proven track record in managing large-scale merchandising and F&B operations.
Strong commercial acumen with P&L ownership experience.
Expertise in supply chain, retail analytics and F&B operations.
Strong strategic thinking and execution capability.
Strong leadership and team development experience.
Innovation and continuous improvement mindset.
Resilient, adaptable and able to work through issues and provide solutions in a challenging and fast-paced environment.
