Business Development Lead - Collabs
About Wishlink
Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.
Team and Investors
Wishlink was founded by 3 friends from college, Chandan, Shaurya, and Divyansh, with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series A round of $7M, led by Fundamentum & Elevation Capital.
Why Join Us
Exciting Problem
The way people shop online is changing. Users are tired of spending hours browsing humongous catalogs on eCommerce marketplaces just to find a single piece of apparel they like. They need curation, and they need trusted reviews - which is what Wishlink is bringing with the help of content creators. Wishlink is at the forefront of this change, enabling users to shop in an easier and more exciting way.
Immense Scale
In just 4 years of existence, Wishlink is used by over 900k users daily to discover and shop products online. This number has grown over 3x in the last 4 months.
Stellar Team
Wishlink is all about its people. Our team is young and energetic, come from stellar backgrounds, and are dedicated towards a common goal. Also, we have a LOT of fun!
Growth Opportunity
We have grown remarkably in the last 3 years and are doing a monthly GMV of over Rs. 400cr. We are working with over 50,000 content creators and 300+ brands and eCommerce marketplaces including Amazon, Flipkart, Myntra, Nykaa, Ajio, H&M, Savana (Urbanic), Only, Vero Moda, Libas, Aurelia, Mama Earth, and many more.
Wishlink presents an exciting opportunity for you to contribute to and grow within the creator-enabled eCommerce space, have the chance to work at an emerging consumer-tech startup and be an integral part of this dynamic journey.
What would you be doing
- Own & Grow Enterprise + Large Brand Relationships
- Own end-to-end relationships with enterprise brands and large platforms such as L'Oral, P&G, HUL, Myntra, Flipkart, and other category leaders.
- Leverage an existing network with brand marketing, growth, and e-commerce teams to unlock opportunities.
- Act as a strategic partner influencing campaign direction, budgets, and long-term engagement, not just execution.
- Revenue Growth & Deal Ownership
- Own revenue targets for the Collabs vertical (new business + expansion).
- Lead senior-level pitch conversations, proposal structuring, commercials, and negotiations.
- Close large-ticket deals across fixed-fee, performance-led, and hybrid models.
- Marketing & Strategy-Led Client Conversations
- Lead marketing-led discussions with brand stakeholders around objectives such as awareness, consideration, conversion, and retention.
- Translate brand and business goals into creator-led campaign strategies grounded in consumer insight and platform strengths.
- Confidently represent Wishlink in discussions with CMOs, brand heads, growth managers, and category leads.
- Metric-Driven & Data-Led Approach
- Drive performance reviews, reporting, and renewal conversations using data.
- Comfortably discuss and defend metrics such as GMV, ROAS, CAC, conversion rates, funnel performance, creator efficiency, and incrementality.
- Use data to identify upsell opportunities and improve campaign effectiveness.
- Tech & Platform Understanding
- Build a strong working understanding of Wishlink's product, tracking infrastructure, and integrations.
- Clearly explain platform capabilities, limitations, and roadmap to enterprise clients.
- Act as a feedback bridge between clients and internal Product/Data teams.
What are we looking for
- 5+ years of experience in Business Development, Partnerships, or Client Solutions.
- Prior experience in a startup or fast-scaling company.
- Strong brand-side exposure and network with proven experience selling to or working closely with brands.
- Hands-on experience managing large, complex, client-facing relationships.
- Ability to lead both marketing strategy conversations and metric/performance-led discussions.
- Comfortable working with data, dashboards, and performance narratives.
- Solid tech understanding of platforms, SaaS products, and performance tracking systems.
Preferred
- Experience in influencer marketing, creator economy, digital media, or performance marketing.
- Experience working with FMCG, Beauty, Fashion, or Marketplace brands.
- Ability to operate in ambiguity and build processes as the business scales.
Perks And Benefits
We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.
Competitive Salary, Generous ESOPs, and Relocation Bonus
Learning & Development Programs with a Dedicated Budget
Company sponsored newsletters and books
ChatGPT Subscription
Regular Team Outings
Discounted Health Plans & Gym Memberships
Industry insights on growing your social media if you are a (aspiring) creator
Experience Wishlink
Explore our Creator App: iOS | Android
Explore our Shopping App: iOS | Android
Team
Shaurya Gupta - Founder & CEO
Divyansh Ameta - Founder & COO
Chandan Yadav - Founder & CTO
New Initiatives
Karan Singla - Chief of Staff
Aditya Jagrat - Head of Influencer Marketing
Gaurav Raj - Program Manager
Anushka Khurana - Campaign Manager
Shruti Gupta - Campaign Manager
Bhavika Sharma - Campaign Manager
Nancy Jangra - Campaign Manager
Naman Jain - Campaign Manager
