The Role
FLAME University is seeking a strategic and high energy Head of Branding & Communications to serve as the chief storyteller and brand custodian of our institution. This role will bridge the gap between complex academic research and high-impact public narrative, ensuring brand excellence across every touchpoint from digital campaigns and admissions nurturing to high profile campus events.
For brand governance, this role collaborate multi-disciplinary ecosystem of internal teams (Admissions, Outreach, Research, Alumni) and external agencies to build a cohesive, world-class institutional identity.
Core Responsibilities:
1. Strategic Brand & Content Governance
- Develop and execute a master content calendar aligned with academic cycles, admissions phases, and research milestones.
- Define messaging frameworks for diverse stakeholders (students, parents, faculty, alumni, and partners).
- Act as the final sign-off for all high-visibility creative, PR, and digital outputs.
2. Digital Strategy & Narrative Excellence
- Lead platform-specific strategies (LinkedIn, Instagram, YouTube) and optimize performance through data-driven insights.
- Translate complex faculty research and academic achievements into accessible, engaging narratives for mainstream media and digital platforms.
- Oversee end-to-end lead nurturing communication (Email, WhatsApp, SMS, Landing Pages).
3. Integrated Event & Internal Communication
- Manage the communication scope and branding for flagship events, including Orientation, Convocation, and Alumni Homecoming.
- Streamline internal announcements and newsletters to ensure institutional clarity and timeliness.
4. Operational Leadership & Asset Management
- Manage creative and PR agencies, ensuring high-quality delivery through data-backed briefs and structured feedback.
- Oversee the centralized digital asset repository (photos, videos, templates) and optimize cross-departmental approval workflows.
- Coordinate daily with key verticals: Admissions, Outreach, Research, and International Relations.
What We Are Looking For
- Experience: 1220 years in Corporate Communications, Brand Management, or Public Relations (Higher Education experience is a plus).
- Storytelling Maven: Proven ability to translate technical or academic content into compelling human-centric stories.
- Operational Rigor: Experience managing complex approval hierarchies and multi-agency ecosystems.
- Digital Native: Deep understanding of social media analytics, SEO/GEO trends, and digital lead-nurture journeys.
- Leadership: A collaborative leader who can navigate a high-stakeholder environment with diplomacy and precision.
Qualification
MBA / Post Graduate in Media, Branding & Communication, Digital Marketing or related fields form leading university.
