Head of Brand Strategy & Commercialization

Company: Analytixdata Location: Jaipur, Rajasthan Industry: B2B Tech, Data Analytics & Business Intelligence Focus Areas: AI Financial Insights, Market Research, HR Analytics, Custom ERPs.

1. The Mission: From Capabilities to Conversions

Analytixdata possesses high-end technical capabilities. We are looking for a strategic leader to translate these capabilities into revenue. As the Head of Brand Strategy & Commercialization, you will own the entire client acquisition funnel. You will define our market positioning, generate high-quality B2B leads, and build the commercial structures (pricing/packaging) that turn those leads into profitable contracts.

2. Key Responsibilities

A. Positioning & The Pitch (Market Identity)

Value Proposition Design: Translate our technical services (e.g., AI Data Processing) into compelling business solutions (e.g., Reducing Operational Risk by 30%). You must define why a CFO or CEO should hire us.

Authority Building: Position Analytixdata as a thought leader. Oversee the creation of Whitepapers, Case Studies, and LinkedIn content that proves our expertise before we even pitch.

Sales Enablement: Equip our sales team with high-conversion pitch decks, proposal templates, and one-pagers. You ensure the sales team is pitching value, not just features.

B. Lead Generation & Conversion (The Growth Engine)

Pipeline Generation: You are responsible for generating a consistent flow of Qualified Leads (SQLs). You will identify the right channelswhether it's LinkedIn outreach, industry webinars, or strategic partnerships.

Funnel Optimization: specific focus on conversion. You must analyze where we lose clients in the sales process and fix itwhether it's our pricing, our proposal format, or our follow-up strategy.

Account-Based Marketing (ABM): Identify top-tier corporate targets (e.g., Top 50 Manufacturing Companies in Rajasthan) and devise specific strategies to get our foot in their door.

C. Revenue Optimization & Commercials

Service Productization: Stop selling hours. Package our services into clear, buyable products (e.g., The 360-Degree HR Audit Package). This makes it easier for clients to say Yes.

Pricing Strategy: Analyze margins and market rates to define pricing models that maximize profitability while remaining competitive.

Upselling Strategy: Create frameworks to cross-sell services. If a client buys Market Research, how do we sell them HR Analytics next

3. Key Performance Indicators (KPIs)

You will be measured on:

1. Lead Volume: Number of qualified corporate inquiries per month.

2. Conversion Rate: Percentage of leads that turn into paying clients.

3. CAC (Customer Acquisition Cost): Keeping the cost of acquiring a new client optimized.

4. Revenue Growth: Quarter-on-Quarter increase in billed revenue.

4. Candidate Profile

The B2B Marketer: You understand that selling corporate services is different from selling consumer goods. You know how to nurture a relationship and build trust.

Commercial Mindset: You are comfortable discussing P&L, margins, and contract values. You view Marketing as an investment that must yield a return.

Analytical: Since we are a data company, you must be data-driven. You should be able to track which campaigns are driving revenue and which are wasting money.

Experience: Proven experience in B2B Services, Tech Consulting, or SaaS Sales/Marketing.

5. Why Join Analytixdata

The Product: You are selling the future. AI and Data Analytics are the highest-demand services in the market right now.

The Autonomy: You have the freedom to define the commercial strategy. If you think we should change our pricing or target a new industry, you have the mandate to do it.

• The Growth: As we scale, you will be the architect of our commercial success.