Head of Brand & Marketing
Role Overview
We are looking for a brand builder and marketing leader to define how Skyroot shows up to the world, to the industry, and to the people who matter most to our mission of Opening Space for All. As Head of Brand & Marketing, you will own the company's brand identity, marketing function, and public communications, leading a lean team spanning event marketing, public relations, business communications, social media, and brand with a mandate to grow reach, sharpen positioning, and convert brand equity into tangible business outcomes. This is a brand growth role for someone who understands that a company launching rockets needs to earn its place in the public imagination and knows how to get it there.
Key Responsibilities
1. Brand Strategy & Positioning
- Own the Skyroot brand: its voice, visual identity, narrative architecture, and long-term positioning in a competitive global aerospace landscape.
- Ensure brand consistency across every touchpoint, online to offline from a social post to a global trade show.
- Periodically audit brand health and market perception; translate findings into strategic action.
2. Marketing & Customer Communications
- Lead the marketing function in close collaboration with the business team, engaging customers across the full lifecycle of our launch business and other verticals.
- Own the event marketing calendar, ensuring the company's presence at marquee global and national events is purposeful, well-executed, and aligned with brand and business priorities.
- Develop content marketing programmes that serve both audience engagement and lead generation for the launch business and emerging verticals.
3. Public Relations & Thought Leadership
- Oversee PR strategy to ensure Skyroot earns consistent, high-quality media coverage across global and domestic outlets.
- Position leadership as credible voices in aerospace, innovation, and deep-tech through media placements, op-eds, speaking opportunities, and reputed awards.
- Lead communications around launches, partnerships, and major announcements with clarity and narrative precision.
- Own crisis communication responding to high-stakes or sensitive situations with speed, transparency, and composure.
4. Digital Content & Social Media
- Own Skyroot's content ecosystem website, magazine, social media, and community platforms to ensure a consistent, high-quality brand experience across all owned channels.
- Build a pipeline of original content across formats that moves beyond media aggregation, deepens Skyroot's owned voice, and advances the brand narrative.
- Set and uphold strategy, tone, and editorial standards across platforms championing content that bridges technical excellence with public imagination, and makes rocket science feel human and inspiring.
- Use platform analytics to guide decisions on format, cadence, and audience development.
5. Internal Communications
- Partner with HR on select internal communications initiatives that require brand or messaging alignment.
- Design and facilitate workshops to strengthen internal communication strategy and execution, with clear, outcome-driven deliverables.
6. Team Leadership & Vendor Management
- Manage and mentor a lean team of brand, marketing, and PR associates.
- Oversee agency and vendor relationships, ensuring clear communications and outcomes.
- Plan for the future build-out of the team as the function scales.
Key Competencies
- Strong brand instinct understands the difference between visibility and positioning.
- Fluent across brand-building and marketing execution; not siloed in either.
- Exceptional storytelling and editorial judgement, with a high bar for quality.
- Comfortable in a fast-moving, mission-driven environment where priorities can shift overnight.
- Data-informed without being data-dependent knows when to trust the numbers and when to trust the gut.
- High emotional intelligence; able to manage upward, sideways, and across functions.
