Head of Brand and Marketing

Core Mission:

Shape and protect AYC's cultural positioning, brand identity, and community engagement while amplifying the impact of partnerships through world-class storytelling.

Responsibilities:

+ Evolve AYC's positioning as India's leading progressive cultural platform.

+ Develop and execute integrated marketing strategies for AYC's IPs and festivals.

+ Own AYC's tone of voice, design consistency, and cultural relevance across all channels.

+ Drive community engagement through digital, PR, influencer, and grassroots initiatives.

+ Build media visibility (press, social, editorial) around

AYC's events and collaborations.

What We're Looking For:

+ 5-7 years experience in cultural marketing, brand strategy, or lifestyle/community marketing.

+ Strong instincts for youth culture, design, and progressive cultural movements.

+ Proven ability to scale communities through marketing campaigns.

+ Strong communication and storytelling skills

(digital + experiential).

+ Strategic thinker who can balance long-term brand building with short-term campaign needs.