Head of Brand & Marketing
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Head of Brand & Marketing
An executive marketing leadership role built on thoughtful restraint, clear intention and long-term brand value.
Location: Trivandrum, Kerala, India
Reporting To: Chief Executive Officer
Engagement Type: Full-Time
About Us
The organization is an internationally recognised luxury outdoor living brand, designing and manufacturing premium architectural products which are specified by architects, landscape architects, interior designers and luxury residential developers around the world.
Our products are sold internationally across North America, Europe, the United Kingdom and Australia. We are building an organisation that values thoughtful strategy, deep customer understanding and long-term brand equity over short-term activity.
We are seeking a Head of Brand & Marketing to lead that function.
Our Key Principles
Our culture is built upon the following principles.
1. Be Open: Share ideas freely, challenge respectfully, and welcome different perspectives.
2. Be Transparent: Communicate with clarity, honesty, and context.
3. Be Diligent: Take pride in thoughtful, accurate work.
4. Be Responsible: Own your commitments and outcomes.
5. Be Mature: Bring balance, perspective, and calm to challenges.
Applicants who progress through the recruitment process will be expected to demonstrate an understanding of these principles and how they apply in practice.
Role Overview
The Head of Brand & Marketing is responsible for the strategic direction of all marketing activities across the company's group.
This role exists to build demand, strengthen the brand, improve market intelligence and ensure every marketing initiative supports our long-term commercial objectives.
This is not a hands-on digital marketing role.
Instead, this position leads a multidisciplinary marketing team and determines where the organisation should focus its attention, investment and creative effort.
Success in this role comes from making good decisions - including the decision to pause, narrow the focus or not proceed - rather than simply producing more marketing activity.
How We Work: Thoughtful Restraint & Intention
Here, visible activity is not synonymous with value. This role requires a leader who can resist the pressure to respond to every challenge with more campaigns, more content or faster execution.
The successful candidate will be expected to examine and, where necessary, unlearn habits formed in fast-moving, output-driven environments. They must be willing to slow the organisation down when the diagnosis is incomplete, the strategic rationale is weak or the creative thinking is not yet good enough.
In practice, this means:
This is not a preference for slowness. Once the direction is clear, the team should execute decisively and to a high standard. The discipline is to earn speed through clarity rather than using speed as a substitute for thought.
Primary Responsibilities
Brand Strategy
Marketing Strategy
Develop annual and quarterly marketing strategies covering:
Translate strategy into measurable execution plans.
Customer & Market Intelligence
Lead the company's market intelligence capability by:
Team Leadership
Lead and develop the Marketing Department including:
Create a culture of:
Provide coaching rather than micromanagement.
Campaign Leadership
Approve and oversee:
Ensure campaigns are strategically justified before resources are committed. Challenge activity that lacks a clear problem statement, audience insight, intended outcome or reason to act now.
Creative Direction
Work closely with internal designers and external agencies (where applicable) to ensure:
Commercial Alignment
Ensure marketing supports commercial priorities while preserving long-term brand value.
Marketing Performance
Establish meaningful KPIs including:
Present regular performance reports to executive leadership.
Budget Management
Decision-Making Authority
The Head of Brand & Marketing is expected to:
Required Experience
Preferred Industry Experience
Experience in one or more of the following sectors:
Technical Knowledge
Strong understanding of:
The successful candidate is not expected to personally execute every discipline but should understand how they contribute to the broader strategy.
Leadership Competencies
The successful candidate will demonstrate:
Success Measures (First 12 Months)
The successful candidate will:
What We're Looking For
We are looking for a thoughtful marketing leader who understands that great marketing is not measured by the number of campaigns produced, but by the quality of the decisions behind them.
The successful candidate is naturally curious, asks insightful questions before proposing solutions, and is comfortable challenging assumptions with evidence and sound reasoning. They understand that enduring luxury brands are built through consistency, restraint and a deep understanding of their customers - not by chasing every new trend.
They must be comfortable operating in a culture where the first contribution is not always an action plan. At times, the most valuable response will be a better question, a sharper diagnosis, a narrower brief, a recommendation to wait or a clear decision not to proceed.
They will foster a culture where strategic thinking comes before execution, creativity is grounded in commercial objectives, and every marketing initiative serves a clear purpose. This role requires someone who can inspire a multidisciplinary team while balancing imagination with discipline, ensuring that marketing remains a long-term competitive advantage for the business rather than simply a promotional function.
Compensation Package: up to INR 50 LPA plus benefits, subject to experience and current compensation
Job ID: 152528581
