Company Description Krishna's Herbal & Ayurveda, founded in 2007, is the flagship brand of Sandipani Healthcare Private Limited and one of India's fastest-growing Ayurvedic wellness companies. Headquartered in Jodhpur, Rajasthan, the company operates two GMP-certified manufacturing facilities with strong quality control, scalable production, and a distribution network covering 15 Indian states and international markets. With a portfolio of over 170 Ayurvedic and herbal products across wellness, nutrition, preventive healthcare, and personal care, Krishna's focuses on holistic health and everyday well-being. The company blends traditional Ayurvedic wisdom with modern research, technology, and manufacturing to deliver trusted, science-backed solutions. With ₹400+ Crore in Annual Recurring Revenue and a rapidly expanding global footprint, Krishna's Herbal & Ayurveda is building the future of Ayurveda with authenticity, innovation, and impact.
Role Description The Head of Affiliate Marketing is a full-time, hybrid role based in Jodhpur, with flexibility for partial work from home. This role is responsible for developing and leading the affiliate marketing strategy to grow revenue, brand visibility, and partner engagement across domestic and international markets. Day-to-day responsibilities include identifying and onboarding new affiliates, negotiating partner terms, managing affiliate campaigns, monitoring performance metrics, and optimizing programs for higher conversions and ROI. The role will collaborate closely with marketing, sales, e-commerce, and product teams to ensure consistent messaging, promotional alignment, and data-driven decision-making. The Head of Affiliate Marketing will also oversee reporting, budget management, compliance with brand guidelines, and continuous improvement of the affiliate ecosystem.
Qualifications
- Strong skills in Market Planning and Marketing Management to design, execute, and scale affiliate marketing programs.
- Competence in Market Research and data analysis to identify growth opportunities, audience insights, and competitive trends.
- Experience in Sales and partner relationship management to drive affiliate performance, conversions, and retention.
- Public Relations capabilities to enhance brand visibility, build trust with partners, and support integrated communication initiatives.
- Proven experience leading affiliate marketing or performance marketing in D2C, e-commerce, or consumer wellness/healthcare sectors.
- Ability to work with analytics tools, tracking platforms, and dashboards to manage KPIs and optimize campaigns.
- Excellent communication, negotiation, and stakeholder management skills, with the ability to collaborate across teams.
- Bachelor's degree in Marketing, Business, Communications, or a related field; an advanced degree or relevant certifications in digital or performance marketing are an advantage.
- Demonstrated ability to lead teams, manage budgets, and work in a fast-paced, growth-oriented environment.
