About Angel One:
Angel One is one of India's fastest growing fin-techs, on a bold mission to make investing simple, smart, and inclusive for every Indian. With over 3+ crore clients, we're building at scale – and building for impact.
Our Super App helps clients manage their investments, trade seamlessly, and access financial tools tailored to their goals. We are working to build personalized financial journeys for our clients, powered by new-age tech, AI, Machine Learning and Data Science.
We're a builder's company at heart. You'll have the space to experiment, the freedom to move with velocity, and the mandate to make bold, user-first decisions – every single day.
The vibe Think less hierarchy, more momentum. Everyone has a seat at the table and a shot to build something that lasts.
Be part of a team that's scaling sustainably, thinking big, and building for the next billion.
Why You'll Love Working at Angel One!
- Tech Systems that run at Scale: From AI to real-time data infra, you'll work on tech that's ahead of the curve and solve problems that truly matter.
- Build one of India's Leading Fintech Platform: We're not just disrupting finance – we're shaping how billion Indians access wealth.
- Own It. Drive It. Scale It: You'll have the freedom to lead, the resources to build, and the opportunity to leave your mark.
- Empowered Growth: We invest in your growth and empower you to explore your full potential.
- Exceptional Benefits: Our comprehensive benefits package includes health insurance, wellness programs, learning & development opportunities, and more.
Job Title: Head – Digital, Growth & Analytics
Location: Delhi / NCR
What you will do:
The Head – Digital, Growth & Analytics will be responsible for driving end-to-end digital growth, customer lifecycle management, and data-driven decision-making across the B2B business. This role combines full-stack digital ownership with advanced analytics leadership, enabling scalable acquisition, engagement, monetization, and retention of clients through integrated digital and data ecosystems.
The role will act as a strategic enabler for business growth, leveraging analytics, AI, and digital transformation to optimize performance across all levers of the B2B lifecycle.
Key Responsibilities:
Head of Digital
- Customer Lifecycle & Journey Design
- Own and architect end-to-end customer journeys across onboarding, activation,engagement, cross-sell/up-sell, retention, and reactivation.
- Identify key inflection points, drop-offs, and opportunity zones across the lifecycle.
- Drive omnichannel journey orchestration across app, web, CRM, partner ecosystem, and field channels.
- Implement experimentation frameworks (A/B testing, cohort analysis) to continuously optimize journeys.
- Content & Brand Strategy
- Build and lead the B2B content and brand function aligned to business objectives.
- Develop persona-based, funnel-stage content strategies mapped to lifecycle journeys.
- Establish measurement frameworks to track content effectiveness (engagement → conversion → revenue impact).
- Ensure consistent brand narrative and communication across all digital touchpoints.
- Digital Acquisition & Growth
- Own digital client acquisition strategy for the SB network across paid and organic channels.
- Optimize channel mix across performance marketing, SEO, ASO, partnerships, and growth loops.
- Build and scale organic acquisition engines for long-term cost efficiency and sustainability.
- Continuously improve CAC, LTV/CAC ratios, and conversion funnels.
- Refer & Earn (Growth Loop Ownership)
- Own end-to-end strategy, execution, and optimization of the Refer & Earn program.
- Maximize high-quality acquisition at minimal CAC through referral-led growth loops.
- Build fraud detection and misuse prevention frameworks.
- Drive continuous optimization via incentive design, cohort performance, and attribution analysis.
- SB Experience & NPS
- Own and drive SB (Sub-Broker) experience and satisfaction (NPS).
- Identify and address key experience pain points across digital and assisted journeys.
- Partner with product, ops, and field teams to improve experience-led retention and engagement.
Head of Analytics
- Business & Revenue Analytics
- Lead end-to-end revenue analytics across all segments and product lines.
- Drive deep-dive analytics for:
- Overall revenue performance
- ITPP & ProInsight product analytics
- Identify growth drivers, leakages, and optimization opportunities.
- Market Share & Competitive Intelligence
- Own daily market share tracking and analysis.
- Provide actionable insights on competitive positioning, trends, and shifts.
- Enable leadership with real-time intelligence for strategic decisions.
- AOP Planning & Performance Tracking
- Drive Annual Operating Plan (AOP) analytics, including planning, tracking, and variance analysis.
- Ensure alignment between targets, execution, and outcomes.
- Build frameworks for forward-looking projections and scenario planning.
- Lifecycle & Growth Analytics
- Own analytics for:
- Digital journeys performance
- Refer & Earn effectiveness
- Hyperlocal growth initiatives (GBP, microsites, digital avatars)
- Develop propensity models, churn prediction frameworks, and lifecycle segmentation.
- Reporting, Dashboards & Data Infrastructure
- Own and scale dashboarding ecosystem for real-time decision-making.
- Lead automation of business and finance reporting (monthly/weekly/daily).
- Drive data model optimization and governance frameworks.
- Field, Distribution & Contest Analytics
- Provide analytics support across:
- Field teams & contests
- Distribution performance
- COE (Centre of Excellence) initiatives
- Enable performance tracking and incentive optimization frameworks.
- Advanced Analytics & Advisory
- Lead advisory analytics to support strategic initiatives and leadership decisions.
- Drive cross-functional deep dives to solve complex business problems.
- AI & Digital Transformation
- Champion adoption of AI/ML models and automation frameworks across digital and analytics functions.
- Build capabilities in:
- Attribution modelling
- Predictive analytics
- Personalization engines
- Lead data-driven digital transformation initiatives to improve efficiency and scalability.
- Key Outcomes / Success Metrics
- Growth in client acquisition, activation, and retention rates
- Improvement in CAC, LTV, and channel efficiency
- Increase in cross-sell/up-sell and revenue per client
- Improvement in SB NPS and engagement metrics
- Accuracy and impact of analytics-driven decisions
- Adoption of AI-led and data-driven frameworks
- Reduction in manual reporting and operational inefficiencies
Who you are
- 10–15+ years of experience in Digital, Growth, and Analytics leadership roles
- Strong expertise in:
- Performance marketing & growth strategy
- Customer lifecycle management
- Advanced analytics & data modelling
- Experience in building and scaling teams and functions from ground up
- Proven track record of driving business impact through data and digital
- Strong stakeholder management across business, product, tech, and leadership teams
At Angel One, our thriving culture is rooted in Diversity, Equity, and Inclusion (DEI).
As an Equal opportunity employer, we wholeheartedly welcome people from all backgrounds irrespective of caste, religion, gender, marital status, sexuality, disability, class or age to be part of our team. We believe that everyone's unique experiences and viewpoints make us stronger together. Come and be a part of #OneSpace*, where your individuality is celebrated and embraced.
