Head – Channel Partner

Job Requirements: 

• 10+ years of experience, with a minimum of 7 to 8 years in IFA/MFD channel business development at a national distributor, B2B distribution platform, broking or wealth partner channel.
• Demonstrated experience in building an IFA network, rather than only managing an existing network, with measurable SIP and AUM growth.
• Experience in acquiring, empanelling and activating IFAs/MFDs across multiple regions.
• Proven experience in leading, mentoring and developing channel or relationship management teams.
• Strong understanding of mutual fund distribution, IFA business development and partner engagement.
• Experience in developing and executing channel business plans, distribution strategies and growth initiatives.
• Graduate with NISM Series V-A certification, or willingness to obtain it within a defined period.
• Existing IFA/MFD relationships across multiple cities would be an advantage.
• Experience in distributing PMS/AIF products through partner networks would be an advantage.
• MBA/PGDM in Finance, Marketing or a related discipline would be an advantage.
• Entrepreneurial mindset and the ability to build a business from scratch.

Job Responsibilities: 

1. Channel strategy and business planning:

• Build the IFA channel strategy and annual business plan covering IFA additions, SIP, AUM and revenue.
• Identify priority cities and regions and develop the go-to-market approach for each.
• Present channel strategies and business plans to management.

2. IFA acquisition and onboarding:

• Recruit and onboard IFAs/MFDs, including ARN holders moving from other distribution platforms.
• Develop a consistent pipeline through referrals, industry events, IFA associations and digital outreach.
• Establish effective partner onboarding processes and drive new partner acquisition.

3. Network activation and business growth:

• Convert registrations into active and growing partners.
• Identify inactive or declining IFAs and implement appropriate engagement and activation initiatives.
• Design and execute IFA contests, competitions and incentive programmes, including SIP drives, AUM milestones and reward initiatives.
• Mentor IFAs on practice building and conduct training programmes and fund-manager meetings.
• Drive PMS and AIF business through the partner network.

4. Team leadership and channel governance:

• Hire, lead and develop a team of channel relationship managers across regions.
• Establish channel MIS and monitor business performance against the plan.
• Ensure partner onboarding and channel practices comply with AMFI and SEBI guidelines.

5. Key performance indicators:

• Number of new IFAs empanelled and the percentage activated.
• SIP additions and AUM growth through the partner network.
• Channel revenue against the business plan.
• Partner retention and team build-out.