Head – Marketing Procurement (Offline Media & Production)
Location: Bangalore
Role Objective
To centralize and optimize all offline marketing spends by building strong vendor ecosystems, standardized pricing frameworks, and governance systems that deliver maximum visibility at optimal cost.
Key Responsibilities
1. Offline Media Procurement
- Lead procurement for television, print, and OOH media
- Negotiate rates with media owners, publishers, and aggregators
- Build pricing benchmarks across cities and media formats
2. Vendor Management & Empanelment
- Identify and onboard vendors across OOH, print, fabrication, and events
- Drive vendor consolidation and performance tracking
3. Production & Printing Procurement
- Standardize costs for hoardings, banners, standees, leaflets, brochures, and admission kits
- Create city-wise rate cards for printing and fabrication
4. Events & Activation Procurement
- Manage vendors for school events, mall activations, and community outreach programs
- Negotiate venue, setup, and production costs
5. Branch Enablement
- Provide branches with approved vendor lists and pre-negotiated rates
- Define clear procurement guidelines for local marketing spends
6. Cost Optimization & Governance
- Track and optimize cost per site, insertion, and event
- Reduce maverick spends and vendor duplication
7. Planning & Budget Alignment
- Partner with marketing and finance teams for annual planning and budget allocation
- Ensure maximum reach within defined budgets
8. Process & Compliance
- Implement approval workflows for media buying, printing, and events
- Ensure contract compliance and billing transparency
Candidate Profile
Experience
- 10–15+ years of experience in marketing procurement or offline media buying
- Experience in handling multi-location businesses is preferred
Skills Required
- Strong negotiation skills across TV, print, OOH, and events
- Deep understanding of offline media pricing and vendor management
- Strong commercial and analytical mindset
- Excellent stakeholder management skills across marketing, finance, and operations
Key Metrics of Success
- Cost savings across media and production
- Vendor consolidation
- Percentage of spend under negotiated contracts
- Reduction in ad-hoc and non-standard spends
- Improved cost efficiency per campaign
