Key Responsibilities:
Brand Strategy Development:
- Conduct market research to develop branding strategies aligned with business objectives.
- Analyze consumer behavior, segmentation, and market trends.
- Monitor competitor brands and industry developments to maintain competitive positioning.
- Drive ROI-focused marketing initiatives and ensure measurable returns on investment.
Brand Communication & Campaign Management:
- Design and execute 360-degree marketing campaigns across TV, print, digital, and social media.
- Plan and implement product campaigns to increase brand awareness and sales growth.
- Execute targeted promotions such as exhibitions (melas), limited-time offers, bundles, and discount strategies.
- Monitor digital engagement, brand visibility, and online followership metrics.
Benchmarking & Market Competitiveness:
- Track brand equity, market share, consumer satisfaction, and brand recall metrics.
- Conduct competitor analysis and implement improvement strategies.
- Incorporate customer feedback into product enhancements and feature upgrades.
Budget & Financial Management:
- Develop and manage the annual marketing budget.
- Ensure efficient utilization of marketing funds.
- Monitor campaign performance and maximize ROI through data-driven decision-making.
Trade Loyalty & Channel Engagement:
- Strengthen retailer and distributor loyalty programs.
- Design reward schemes and customer benefit initiatives.
- Engage trade partners through personalized communication and promotional offers.
New Product Development (NPD):
- Pre-launch: Conduct research, benchmarking, and design planning.
- Launch: Develop communication strategy and train sales teams.
- Post-launch: Monitor performance and refine strategy based on feedback and results.
Product Pricing & Portfolio Management:
- Develop competitive pricing strategies balancing profitability and market demand.
- Manage the product portfolio to ensure an optimal mix.
- Oversee complete product lifecycle management from ideation to post-launch review.
Market Analysis & Insights:
- Conduct extensive on-ground market visits across India.
- Gather real-time insights from distributors, retailers, and consumers.
- Use analytics and consumer research to refine strategies and improve sales performance.
