Head Marketing and Brand(upGrad Future Schools Consortium)

UpGrad Future Schools Consortium (UFSC) is the K-12 school-building arm of UpGrad, India's largest online higher-education platform. UFSC is building 410 schools over five years, structured across three phases: Phase 1 covers the first 10 schools; Phase 2 scales the network to 30 schools; and Phase 3 takes the Consortium to its full scale of 410 schools. UFSC operates across four school formats: Boutique Greenfield, Tier 1 Greenfield, Micro Schools, and Roll-Up. UpGrad is a well-recognised name in online higher education and skilling. In the K-12 school space, UFSC is starting from zero. There is no brand awareness, no parent community, and no track record to point to. The Head of Marketing and Brand is the person who changes that — building the UFSC story in the school market from scratch, and converting that story into the leads that fill every seat in every school we open.

We're Hiring | Head – Marketing & Brand | UFSC (upGrad Future Schools Consortium)

At UFSC, we're building a new generation of premium K-12 schools designed for the future. We're looking for a Head – Marketing & Brand to define our brand narrative, drive growth, and shape how families experience the future of education.

What You'll Own

* Brand strategy and positioning

* Growth marketing and demand generation

* AI-powered marketing and customer engagement

* PR, communications, and thought leadership

* Parent acquisition and enrollment marketing

* Building and leading a high-performing marketing function

What We're Looking For

* 8–12 years of experience across Brand, Growth, Digital, or Consumer Marketing

* Proven success in launching and scaling premium or aspirational brands

* Strong expertise in Performance Marketing, Digital Growth, and AI-led marketing

* Experience engaging affluent/HNI audiences

Why This Role

* Direct partnership with the Managing Director

* Opportunity to build a category-defining education brand

* High ownership, visibility, and impact

Pls share cv on [Confidential Information]