Head Marketing & Brand

About the opportunity

Pasondia Cables is looking for a well-rounded marketing professional to plan and execute the company's end-to-end marketing and brand-development activities. This is not a digital-marketing-only role — you will work closely with the Director and the international business team to build Pasondia's corporate brand, run exhibitions, drive market communication and enable the sales team, across markets in Africa, the Middle East, Europe, the USA and Latin America.

Key responsibilities

• Develop and execute the annual marketing plan and calendar.
• Build Pasondia's corporate and product positioning across domestic and international markets.
• Plan and manage exhibitions, conferences, sponsorships and customer events end-to-end.
• Coordinate stall concepts, branding, product displays, invitations, visitor campaigns and post-event follow-ups.
• Manage the website, LinkedIn, email campaigns and other digital channels.
• Develop company profiles, catalogues, presentations, brochures, advertisements, videos and sales materials.
• Coordinate with designers, agencies, printers, photographers and exhibition vendors.
• Support sales with customer presentations, market research, lead campaigns and CRM discipline.
• Coordinate lead follow-ups and prepare marketing and sales-performance reports.
• Maintain brand consistency across all communication.
• Develop market-specific campaigns for Africa, the Middle East, Europe, the USA and Latin America.
• Work closely with the Director on new initiatives and company-wide brand building.

Candidate profile

• 6–10 years of experience in B2B, industrial, electrical, manufacturing or infrastructure marketing.
• Experience creating and executing complete marketing plans, not only social-media or digital campaigns.
• Strong, hands-on exposure to exhibitions, events, branding and corporate communication.
• Understanding of sales enablement, CRM, lead management and customer follow-up.
• Strong written English and presentation skills.
• Able to independently coordinate multiple agencies and internal teams.
• Practical, organised and willing to execute personally — not limited to planning or delegation.
• MBA/PGDM in Marketing preferred.
• Able to work full-time on-site at our Duhai Industrial Area facility in Ghaziabad.

Reporting to: Director

To apply: please describe, in your application, one specific marketing campaign, exhibition or brand initiative you personally built and executed end-to-end, and the outcome.