HEAD MARKETING & ADMISSIONS GROWTH

Experience: 3 - 6 years

Location: Bengaluru | Full-time, On-site

Compensation: ₹9 - 10 LPA + Performance Incentive

About Bangalore School of Design

Bangalore School of Design (BSD) is an established design education institution with 8+ years of experience in Architecture, Interior Design, Landscape Design, Visual Communication and emerging Built Environment programmes.

As we expand our portfolio of industry-focused programmes and national online offerings, we are looking for a dynamic marketing leader to build and drive the next phase of BSD's growth.

The Role

We are looking for a Head – Marketing & Admissions Growth who can take ownership of the complete Marketing → Lead Generation → Counselling → Application → Admission funnel.

This is not a conventional social media or digital marketing role.

We are looking for a commercially driven marketing professional who can translate marketing investment into qualified enquiries, applications and student admissions.

Key Responsibilities

- Develop and execute BSD's overall marketing and admissions growth strategy.

- Lead Meta, Google, YouTube and other digital acquisition campaigns.

- Develop programme-specific marketing strategies for campus and online programmes.

- Drive national digital acquisition for programmes such as Residential Architecture & Design.

- Improve website, landing-page and conversion performance.

- Build lead-generation, remarketing and WhatsApp/CRM funnels.

- Work closely with the Admissions team to improve lead-to-admission conversion.

- Manage and evaluate external marketing agencies and vendors.

- Develop BSD's content, social media and brand strategy.

- Build webinars, masterclasses, lead magnets and industry-focused campaigns.

- Use data and analytics to track CPL, qualified leads, applications, admissions and CAC.

- Identify new markets, audience segments and opportunities for programme growth.

- Build a strong, measurable and scalable marketing team.

The Candidate

We are looking for someone with:

-3 -6 years of marketing/growth experience, preferably in Education, EdTech, Higher Education, Professional Education or a similar high-consideration business.

- Strong hands-on knowledge of Meta Ads, Google Ads, YouTube and digital acquisition.

- Proven experience managing significant marketing budgets.

- Strong understanding of CRM, lead nurturing, analytics and conversion optimisation.

- Experience managing agencies and internal marketing teams.

- Excellent understanding of content and brand building.

- Strong commercial and analytical thinking.

- A demonstrated track record of converting marketing activity into business revenue/admissions.

What We Will Look For

Don't just tell us how many followers or leads you generated.

Show us campaigns where you can demonstrate:

Marketing Budget → Leads → Qualified Leads → Applications → Admissions → ROI

Candidates with proven experience in education/EdTech admissions marketing will be strongly preferred.

Why Join BSD

This is an opportunity to build the marketing and admissions growth engine of an established design institution at an exciting stage of expansion.

You will work closely with senior management and have significant ownership of strategy, budgets, campaigns, brand, digital acquisition and admissions growth.

Interested candidates may apply with their CV and a brief portfolio/case study of 2–3 measurable marketing campaigns personally handled by them.

Apply: send email to [Confidential Information]

• Subject: Application – Head Marketing & Admissions Growth