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Job Title: Lead Generation Head
About Della Townships
Della Townships is India's leading experiential luxury destination, integrating hospitality, adventure, design-led spaces, and premium real estate. Built on the philosophy of Salutogenic Living-which focuses on well-being, balance, and holistic lifestyles-Della is redefining how luxury and wellness coexist.
Role Overview
We are looking for a highly performance-driven Lead Generation Head to drive high-quality inbound and outbound leads across Della's verticals-luxury villas, hospitality, weddings, corporate events, and experiences. This role requires a sharp understanding of premium audiences, digital funnels, and conversion strategies, with a strong focus on quality over volume.
Key Responsibilities
1. Lead Generation Strategy & Ownership
. Own the end-to-end lead generation strategy across digital and offline channels.
. Build scalable funnels aligned with Della's luxury positioning and Salutogenic Living philosophy.
. Identify and unlock new acquisition channels for high-intent, premium audiences.
2. Performance Marketing & Funnel Optimization
. Lead paid marketing efforts across platforms (Meta, Google, LinkedIn, etc.) to drive qualified leads.
. Optimize campaigns for CPL (Cost per Lead), conversion rates, and ROI.
. Design and continuously refine full-funnel journeys-from awareness to conversion.
3. Multi-Vertical Lead Management
. Drive lead generation across key business verticals:
. Luxury real estate (villas & townships)
. Hospitality & stays
. Weddings & social events
. Corporate offsites & MICE
. Adventure & experiential offerings
. Customize strategies for each segment while maintaining a unified premium brand narrative.
4. Data, Analytics & Reporting
. Track, analyze, and optimize key metrics: CPL, CAC, conversion rate, lead quality, and revenue contribution.
. Build dashboards and provide regular performance insights to leadership.
. Use data to continuously improve targeting, messaging, and channel efficiency.
5. CRM & Lead Nurturing
. Oversee CRM systems and ensure seamless lead capture, tracking, and nurturing.
. Build automated workflows, remarketing strategies, and drip campaigns.
. Work closely with sales teams to improve lead-to-conversion ratios.
6. Content & Messaging Alignment
. Collaborate with content and social media teams to develop high-converting creatives and landing pages.
. Ensure messaging reflects luxury, aspiration, and well-being (Salutogenic Living).
. Continuously test creatives, hooks, and offers for performance improvement.
7. Partnerships & Alliances
. Identify and build strategic partnerships to drive high-value leads (luxury networks, HNIs, event planners, corporates).
. Explore collaborations with platforms and agencies for premium audience acquisition.
8. Team Leadership & Execution
. Lead and manage a team across performance marketing, CRM, and analytics.
. Set clear KPIs, drive accountability, and ensure execution excellence.
. Collaborate with cross-functional teams (sales, marketing, product, hospitality).
9. Experience Requirements
. Minimum 8+ years of experience in lead generation, performance marketing, or growth roles.
. Proven track record of driving high-quality leads and revenue impact, especially in premium/luxury segments.
. Experience in real estate, hospitality, luxury, or lifestyle brands is highly preferred.
Della has been operating at an award winning level for almost two decades. Today we have grown into 5 companies with employee strength of 2000 and growing. Jimmy Mistry is the driving force and inspiration behind the practice. To him, it's all about providing unique designs that exceed the expectations of his customers at the same time keeping up with the international trends within all five business verticals.
Job ID: 144983893
