Head - Growth & Digital Marketing

Role: Digital Marketing & Growth Head

Function: Digital Marketing & Growth

Location: Delhi

Type: Full-time

Industry: Broadcast Media, Online Media, Media Production

About Company

The company is one of India's largest private FM radio networks. It operates 67 stations across 49 cities, 1,200+ towns, and 50,000+ villages, reaching over 45 crore Indians weekly.

It is the only private FM station broadcasting from Jammu & Kashmir, with an international presence in Singapore and Bhutan. Its digital platform extends the brand beyond traditional radio with curated music, news, and lifestyle content.

With a team of 740, the company operates with a startup spirit inside a scaled media institution — attracting builders and risk-takers.

Position Overview

This role owns the full growth engine for the company's digital ecosystem — from performance marketing and paid acquisition to funnel optimization and channel expansion. The Head of Digital Marketing & Growth will set strategy, manage budgets across Google and Meta, and lead a team accountable for measurable revenue and user growth. This is a senior leadership position with direct impact on how tens of millions of Indians discover and engage with the company's digital content.

Role & Responsibilities

• Own and scale performance marketing campaigns across Google, Meta, and emerging platforms with full P&L accountability for CAC, LTV, and ROAS
• Identify and execute high-impact growth opportunities across partnerships, referral programs, community-led initiatives, and product-led growth to diversify acquisition beyond paid channels
• Build and optimize end-to-end acquisition funnels across geographies through landing page optimization, creative testing, and audience segmentation
• Drive a continuous A/B testing and experimentation culture to improve conversion rates across all acquisition channels
• Define, own, and report on key growth metrics — CAC, LTV, conversion rates, and channel-level performance — and use data insights to drive budget and strategy decisions
• Collaborate cross-functionally with Product and Tech teams to improve user activation, retention, and overall digital experience in alignment with the product roadmap
• Build, manage, and mentor a high-performing growth team, fostering a culture of execution, ownership, and accountability

Must Have Criteria

• 12–17 years of experience in performance marketing and growth, with at least 2 years in a leadership role owning team and budget
• Prior experience in an OTT or Microdrama platform in a growth or performance marketing capacity
• Hands-on experience managing large-scale paid campaigns on Google Ads and Meta Ads with demonstrated ROI outcomes
• Proven track record of owning and improving CAC, LTV, and conversion metrics at scale
• Experience building and optimizing multi-channel acquisition funnels including A/B testing, audience segmentation, and landing page optimization
• Demonstrated ability to identify and execute growth opportunities across non-paid channels — partnerships, referral programs, or community-led strategies
• Prior experience working cross-functionally with Product and Tech teams on growth or retention initiatives

Nice to Have

• Exposure to product-led growth (PLG) frameworks at a consumer internet company
• Prior experience scaling digital products in both metro and non-metro Indian markets
• Familiarity with community-building as a growth lever in the Indian digital content space

What We Offer

• Senior leadership role with full ownership of growth strategy and budget across a platform reaching 45 crore Indians
• Opportunity to build and scale a digital ecosystem from within one of India's most recognized broadcast media brands
• Startup-style execution culture backed by the scale and reach of a 67-station national network
• Direct collaboration with product, tech, and content leadership teams