Snapdeal is seeking a highly experienced and fashion-forward Head of Graphic Design to own and elevate the visual identity of the brand across all digital touchpoints. This role combines brand thinking, visual storytelling, fashion sensibility, and hands-on creative direction to ensure every pixel across the platform and ecosystem delivers a distinct, memorable Snapdeal aesthetic.
Key Responsibilities
1. End-to-end creative ownership for platform design
- Conceptualise & execute visual creatives for BAU days and Sale/Event days.
- Drive Home Page, Category Storefronts, Push Notifications, Emailers and other touchpoints.
- Ensure all creatives ladder up to the core brand thought and campaign messaging.
2. Aesthetic uplift of fashion imagery & design language
- Establish a consistent and instantly recognisable fashion-first visual language across the platform.
- Improve product highlights, styling cues, contextual imagery, colour palettes, typography and fashion mood.
- Work closely with merchandising & category teams to elevate perceived value through design.
3. Leadership for social media design & storytelling
- Provide creative direction across Instagram, Facebook, YouTube, and other social channels.
- Translate platform campaigns into ecosystem-friendly social formats and viral-friendly hooks.
- Work with social & content teams to build a cohesive, modern, digitally-wired brand presence.
4. Project management for platform creative changeovers
- Plan and execute full platform takeovers during sale events, seasonal campaigns, and thematic occasions.
- Manage design calendars, asset pipelines, QA checklists, turn-around expectations and delivery timelines.
- Maintain operational excellence with zero-error deployment mindset.
5. Team leadership & capability building
- Mentor and grow a team of senior and junior designers + motion artists/vendors.
- Instil a taste-driven, fashion-centric design culture rooted in high standard of craft.
- Review work sharply and raise the creative bar consistently.
Additional Responsibilities
- Partner with Tech, Product, Category & Social teams to align creative with business goals.
- Manage external agencies / studios as required.
- Build and maintain brand guidelines, scalable design systems and asset libraries.
- Propose new creative approaches using motion, AR/interactive banners, image treatments, and UI storytelling to differentiate the Snapdeal shopping experience.
Ideal Candidate Profile
- 712 years of experience in graphic design / visual direction / art direction, preferably in fashion/e-commerce / D2C.
