HEAD GENERAL TRADE & MODERN TRADE

Position: HEAD – GENERAL TRADE & MODERN TRADE

Location: Mumbai

Experience: 10–20 Years

Industry: FMCG | Home Care | Personal Care | Packaging | Ingredients & Raw Materials

Function: Sales & Distribution | Full-Time

Working Hours: 9:00 AM – 6:00 PM

Working Days: Monday to Saturday

Employment Type: Full Time

We are looking for a strong Sales & Distribution leader to drive the expansion of General Trade (GT) & Modern Trade (MT) for a fast-growing consumer business.

KEY RESPONSIBILITIES

General Trade (GT)

• Build and scale distributor / super-stockist networks across India

• Drive primary & secondary sales and distribution expansion

• Recruit, manage and develop distributors and wholesalers

• Build and lead the field sales team – ASMs / Sales Officers

• Drive trade schemes, retailer incentives and channel promotions

• Ensure product availability, visibility and merchandising

• Manage distributor claims, credit control and sales reconciliation

Modern Trade (MT)

• Build relationships with national and regional modern trade accounts

• Lead SKU listings, category management, shelf space and planograms

• Negotiate margins, credit terms, listing fees and promotional support

• Drive in-store visibility, POSM and promotional calendars

• Track off-take, sell-through, inventory and returns

• Own MT channel P&L, pricing, margins and scheme ROI

Leadership & Business Building

• Own the GT & MT business end-to-end

• Build and scale the sales team and territory structure

• Develop sales MIS / DMS and reporting systems

• Drive demand forecasting and production planning coordination

• Track distribution reach, primary/secondary sales and MT off-take

• Work closely with Manufacturing, Graphics and Systems/CRM teams

• Report business performance directly to the Founder

IDEAL PROFILE

We are looking for candidates who have:

Strong experience across both General Trade & Modern Trade

FMCG / Home Care / Personal Care sales background

Proven experience building or scaling distributor networks

Strong relationships with modern trade / key accounts

Experience in listings, trading terms and commercial negotiations

Strong understanding of primary & secondary sales

Experience with channel P&L, schemes and ROI

Proven ability to build and manage field sales teams

Strong commercial, analytical and negotiation skills

Builder mindset with experience in fast-growing / entrepreneurial environments

Willingness to travel extensively across markets

KEY SKILLS

General Trade, Modern Trade, FMCG Sales, Home Care, Personal Care, Distributor Management, Distributor Network, Primary Sales, Secondary Sales, Channel Sales, Key Account Management, Modern Trade Sales, MT Listings, Trade Marketing, Trade Schemes, Channel P&L, Sales Forecasting, Sales MIS, DMS, Off-Take, Distribution Expansion, Retail Sales, Team Leadership, Commercial Negotiation

Interested candidates can connect/share their CV:

Disha Gandhi | Head Recruitment – HRPC

77108 44668

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