Job Description

Role - Head Digital & IT, Tiara

The role is based at Mumbai,reporting to the CEO of Tiara.

Business Context and Opportunities

A global conglomerate, the Aditya Birla Group is in the League of Fortune 500. Anchored by an extraordinary force of over 150,000 employees belonging to 100 nationalities, the Group is built on a strong foundation of stakeholder value creation. Backed by seven decades of responsible business practices, the Group operates leading businesses across metals, chemicals, textiles, cement, financial services, fashion retail, telecom, and renewable energy, with over 50% of revenues generated from international operations.

The group expanded its Retail Footprint, leveraging the trust and synergy built over the years in luxury retail by launching its Jewellery brand Indriya, in June 2024.

India's jewellery market is at an exciting inflection point. For decades, jewellery has largely been associated with weddings, family occasions, inheritance and long-term value. A new generation is now expanding what jewellery can mean. For Gen Z and young consumers, jewellery is increasingly about self-expression, identity, mood, styling, gifting and everyday confidence. It is no longer reserved only for milestone moments. It is becoming part of how young people show up each day, at college, at work, at a cafe, at a concert, on social media and in the moments that define their personal style.

Project Tiara is our attempt to build a distinctly new-age jewellery brand for this generation.

The brand is currently in its conceptualisation stage as a separate and independent business under the legal entity Novel Jewels (the creators of Indriya), backed by the trust, ambition and scale of the Aditya Birla Group.

The Core Idea

Project Tiara is built around a simple belief: Jewellery should help you express who you are, every day.

The brand will speak to young consumers who want jewellery that is stylish, affordable, versatile and relevant to their lives. It will focus on everyday wear, trend-responsive drops and pieces that can be worn, stacked, layered, mixed, matched and made personal.

Where the Brand Will Play

Project Tiara is being imagined for the fast-growing daily wear and self-purchase jewellery space. This is a large, under-branded opportunity in India, where young consumers are actively looking for jewellery that feels more current, more expressive and more accessible than traditional fine jewellery.

The brand will likely operate across digital-first channels, selective physical experiences, pop-ups and omni-channel journeys. It will be designed for a consumer who discovers on Instagram, engages through content, browses online, walks into stores and expects a seamless experience across all touchpoints.

How We Aim to Differentiate

Project Tiara will be different from traditional jewellery brands in both product and personality.

This brand will not simply sell jewellery. It will create a new buying behaviour, where jewellery becomes part of everyday identity, styling and self-expression.

Why This Is Exciting

Project Tiara gives us the opportunity to build a brand from the ground up: the consumer lens, product strategy, design system, brand voice, digital ecosystem, supply chain model, retail experience and growth engine.

It will also serve as an innovation sandbox for Novel Jewels, allowing us to experiment with new designs, faster drops, creator collaborations, digital storytelling, consumer communities and more agile ways of building a jewellery brand.

The 3 to 5 Year Ambition

Over the next 3 to 5 years, the ambition is to build Project Tiara into a meaningful, scalable, national Gen Z jewellery brand. The plan is to create a strong digital-first foundation, build repeat-led consumer behaviour, expand through selective offline formats and create a brand that young India sees as expressive, aspirational and accessible.

Project Tiara will also help Novel Jewels engage consumers early in their jewellery journey, creating a long-term relationship that can grow with them as their life stage, income and jewellery needs evolve.

Why Join Us

This is a rare opportunity to be part of a founding team for a new consumer brand within one of India's most respected business groups. The team will have the chance to shape the brand's identity, product language, consumer experience, content engine, commercial model and growth journey from the very beginning.

We are looking for people who are entrepreneurial, consumer-obsessed, culturally aware, digitally fluent and excited by the idea of building something that can redefine how young India experiences jewellery.

Project Tiara is not just a new brand. It is a chance to reimagine jewellery for a new generation.

Relationships

• Internal:

The key internal stakeholders of this role will be

• All Function Heads & Functional Teams

• External:

The key external stakeholders of this role will be

• IT & Digital vendors & implementation partners

Position Purpose and Summary

The Head Digital & IT is responsible for defining and driving the organization's digital vision, transformation agenda and customer experience strategy to accelerate business growth and create a seamless omnichannel jewellery experience. Working closely with business and functional leaders, the Head Digital & IT champions a digital-first culture, develops enterprise-wide digital capabilities, leads integration of technology & data, ensures the delivery of scalable, customer-centric solutions and becomes a key enabler of innovation that strengthen brand differentiation and support the organization's long-term growth ambitions.

Essential Duties and Responsibilities:

• Develop a comprehensive digital roadmap aligned with brand vision and growth objectives.
• Identify emerging trends and technologies to keep the brand ahead in the digital space.
• Define and implement digital-first processes across marketing, sales, supply chain, merchandising and customer engagement tocreate a seamless omnichannel jewellery experience.
• Own the technology roadmap and performance of the e-commerce and omnichannel platforms, ensuring seamless integration between online and offline journeys to deliver a unified customer experience.
• Design personalized experiences across all touchpoints, including web, mobile, and in-store.
• Implement feedback loops to capture customer insights and integrate them into CX strategies.
• Oversee the development and maintenance of digital platforms (website, app, e-commerce), ensuring platforms are optimized for speed, security, and user experience.
• Collaborate with partners and vendors to integrate new tools and technologies seamlessly.
• Drive innovation through AI ,VTO and other advanced technologies for immersive experiences.
• Ensure adherenceto data privacy laws and industry regulations.
• Implement data security measures to protect customer and business data.
• Conduct regular audits & risk assessments to maintain compliance & performance standards.

Critical Competencies for Success:

Person Profile

• Education: Post Graduate MBA / PGDM from a reputed institute.
• Experience: A minimum of 12-15 years of experience, with at least 5+ years in Retail, preferably in Digital First organizations
• Strong digital, technology experience
• Proficiency in digital tools & emerging technologies like AI, IoT, AR/VR, and Blockchain
• Ability to evaluate and pilot innovative tech solutions
• Strong change management and digital adoption leadership
• Experience in building digital capability and fostering innovation culture
• Execution Rigor: High on energy and execution rigor to ensure operations cadence as well as achievement of results.
• Collaboration with key stakeholders and resilience to be able to drive the overall achievement of targeted performance.
• Attitude: Ability to soak pressure and execute on schedule