About Merito
Despite the wave of D2C brands in India, most of them are flying blind.
They don't know if their unit economics are healthy. They don't know how they compare to competitors. They don't know if they're creditworthy - and neither do their investors.
Merito is building the financial operating system for India's D2C seller economy. The layer of intelligence that sits between a brand and every financial decision it makes.
800+ brands (with over Rs. 6,000 Cr in sales) use Merito today. 90%+ organically. We did this with just 8 people.
Apart from having marquee angels, we've just closed a Rs. 35 Cr round - with an additional future commitment of Rs. 100 Cr.
Go to clickmerito.com to learn more.
Are you right for this role
Must-Have Attributes
- 4+ years of experience in analytics or decision sciences, ideally at a data analytics firm
- like Mu Sigma, Fractal, Tiger Analytics,
- or an in-house analytics function at a high-growth startup
- Proven ability to frame ambiguous business problems into structured analytical questions and actionable frameworks
- Strong proficiency in SQL, complex queries, data extraction, and analytical modelling
- Proficient in Python - for data analysis, statistical modelling and automation
- Experience building and interpreting dashboards and BI reports, Tableau, Looker, Metabase or equivalent
- Strong grasp of statistics and probability, comfortable with hypothesis testing, regression, and cohort analysis
- Experience translating data insights into clear recommendations for non-technical stakeholders and leadership
- Based in/willing to relocate to Mumbai
- Available to start in less than 45 days
Good-to-Have Attributes
- Experience in ecommerce, D2C, fintech or lending, understanding of brand performance metrics, GMV, retention, and unit economics
- Exposure to credit analytics or risk modelling, scorecards, underwriting data, or default prediction
- Experience working with GST data, bank statement data or ITR for financial analysis
- Familiarity with ClickHouse or other OLAP databases for large-scale analytical workloads
- Has built or contributed to a data products roadmap, not just reporting, but insight products used across the business
- Experience managing & mentoring a small analytics team
- Advanced degree in Statistics, Mathematics, Economics, or Computer Science
Overview of the Job
This is a high-ownership role at the core of Merito's insight layer. You will
- Own Merito's analytics function end-to-end, from defining the right questions to delivering answers that move the business
- Build frameworks to measure and improve the performance of D2C brands on the platform, across growth, retention, and financial health
- Work closely with the credit and product teams to develop and refine the Merito Score using data-driven models
- Partner with engineering to ensure clean, reliable, and well-structured data infrastructure that supports analytical work
- Create dashboards and reporting systems that give leadership and partners real-time visibility into key metrics
- Proactively surface insights that influence product, lending, and GTM strategy
We are an ambitious and fast-moving startup with a hungry young team. The successful candidate will exhibit the same drive and cultural alignment.
