Role: Head - Contact Centre (Sales & Customer Value Growth)
Location: Noida
Reporting to: Business Head
Role Purpose
The Center Head will own and build a highperformance outbound contact centre focused on existing customers, with two core objectives:
- Customer lifecycle engagement – welcome calls
- Revenue & Lifetime Value (LTV) growth – crosssell, upsell, renewals and repeat conversions
The role is accountable for stabilising, streamlining, and scaling endtoend sales operations, ensuring predictable revenue delivery, disciplined execution, and a strong floor culture aligned to the company's growth ambitions.
Key Responsibilities
1. Sales & Revenue Ownership
- Own endtoend sales outcomes across outbound telesales, renewals, crosssell and upsell campaigns
- Translate the Boardapproved business plan into weekly/monthly revenue targets, agent goals, and execution cadence
- Drive Revenue per Agent, Conversion Rate, and Customer Lifetime Value (LTV) as primary metrics
2. Process Design & Governance
- Design, implement, and continuously refine:
- SOPs, playbooks, and call frameworks
- Welcome call & lifecycle engagement flows
- Crosssell / upsell scripts aligned to customer needs and compliance standards
- Establish SLAs, escalation matrices, and operating rhythms to ensure process discipline at scale
- Ensure process readiness for rapid business growth and campaign launches
3. Team Leadership & Floor Excellence
- Build and lead a multilayered floor structure (agents, team leads, managers)
- Coach managers and TLs on:
- Performance management
- Sales productivity
- Quality & behavioural standards
- Create a highaccountability, highengagement sales culture with clear expectations and recognition mechanisms
4. Productivity, Quality & Compliance
- Drive continuous improvement in:
- Talk time optimisation
- Conversion efficiency
- Dropoff reduction
- Own quality frameworks, audits, and compliance adherence (especially for regulated / customersensitive products)
- Ensure ethical selling practices and customer trust at every touchpoint
5. Technology, MIS & Data Accuracy
- Own effective utilisation of:
- CRM
- Dialer systems
- Call recordings & QA tools
- Ensure:
- Clean data hygiene
- Accurate MIS, dashboards, and revenue reporting
- Forecast reliability and early risk flags to leadership
6. Stakeholder & Leadership Communication
- Provide structured, datadriven updates to leadership on:
- Revenue performance vs plan
- Risks, bottlenecks, and corrective actions
- Hiring, rampup, and capacity utilisation
- Partner closely with Business, Product, and Marketing teams to optimise campaigns and customer propositions
Success Metrics (Clearly Owned by the Role)
- Revenue delivery vs monthly/quarterly targets
- Agent productivity (revenue per agent, conversions per hour)
- LTV uplift from existing customer base
- Process stability and QA/compliance scores
- Accuracy and predictability of MIS & sales forecasts
- Attrition and performance distribution (top vs bottom quartile)
Candidate Profile
Experience
- 10–15 years in contact centre sales operations
- Minimum 5+ years in a senior leadership role managing large outbound sales teams
- Proven experience in scaling highvolume telesales operations (BFSI, Insurance, Healthcare, Consumer Services, or similar preferred)
Core Capabilities
- Strong floor leadership with visible execution bias
- Deep understanding of sales productivity drivers and LTVled growth
- Experience managing CRM, dialers, campaign funnels, and MIS rigor
- Ability to balance speed, quality, compliance, and customer experience
Leadership Traits
- Ownership mindset — treats the centre like a business, not a cost unit
- Datadriven yet peoplecentric
- Comfortable operating in highgrowth, evolving environments
- Respected floor presence; leads from the front