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Head Channel Partnerships & Distribution

Head Channel Partnerships & Distribution

primetower infrastructure pvt ltd.
8-15 Years
  • Posted 3 hours ago
  • Be among the first 10 applicants

Job Description

Head — Channel Partnerships & Distribution

Residential Solar | Channel Sales | Dealer & Partner Network

Location: Noida, Uttar Pradesh

Experience: 8–15 years

Function: Channel Sales / Business Development / Distribution

Industry: Solar Energy / Renewable Energy / Electrical / Power Backup / Consumer Energy

Build REVO's Residential Solar Distribution Engine

India is moving rapidly from buying electricity to producing electricity.

At REVO, we are building the next-generation residential solar business — making rooftop solar simpler, more affordable and more accessible to homeowners across India.

We are now building a high-performance B2B channel partner network to take residential solar deep into Tier 2 and Tier 3 markets.

And we are looking for the person who will build that network from the ground up.

This is not a conventional sales-management role.

You will be responsible for building REVO's Channel Partnership & Distribution Engine — identifying the right businesses, appointing partners, activating them, making them productive and scaling the network.

If you have spent the last several years building dealer, distributor, retailer, channel partner or franchise networks, this could be an exceptional opportunity to build something much larger.

THE ROLE

As Head — Channel Partnerships & Distribution, you will own the strategy and execution for REVO's B2B residential solar channel.

Your job is simple:

Build the network. Activate the network. Scale the network.

You will work directly with the Founder and leadership team and will have significant ownership over:

  • Channel strategy and go-to-market
  • Dealer and distributor acquisition
  • Solar partner recruitment
  • Territory development
  • Channel sales
  • Partner activation
  • Partner productivity
  • Channel economics
  • Sales targets and revenue
  • Regional expansion
  • Partner training and enablement
  • Channel CRM and performance management

You will initially focus on Western Uttar Pradesh, with the mandate to build a repeatable model that can subsequently be expanded across multiple states.

WHAT YOU WILL ACTUALLY DO
1. Build the Partner Network

Identify and recruit businesses that already have strong relationships with homeowners.

Potential partners may include:

  • Electrical dealers
  • Electrical retailers
  • Inverter & battery dealers
  • Solar dealers
  • Electrical contractors
  • Electricians
  • Builders & contractors
  • Property consultants
  • Home improvement businesses
  • Hardware businesses
  • HVAC / AC businesses
  • RO / water solution businesses
  • Financial service / loan partners
  • Local entrepreneurs and established businesses

You will develop the REVO Solar Partner Network from zero.

2. Appoint the Right Partners

Build a systematic process for:

Prospecting → Qualification → Pitch → Appointment → Training → Activation → Productivity → Retention

The objective is not to collect hundreds of partner registrations.

The objective is to build a network of productive partners generating residential solar installations every month.

3. Activate Partners

One of the most important distinctions we make at REVO:

Appointing a partner is not the same as activating a partner.

You will be responsible for ensuring partners actually start generating business.

This includes:

  • Partner onboarding
  • Product and solar training
  • Sales training
  • Lead-generation support
  • Quotation support
  • Financing enablement
  • Subsidy/process education
  • Sales follow-up
  • Performance reviews
  • Partner engagement
4. Build Territory Density

You will develop a structured channel expansion strategy across Western UP and subsequently other territories.

You should be able to answer:

Which businesses should we recruit

Where should we recruit them

Why will they choose REVO

How quickly can we activate them

How much business should each partner generate

5. Own Channel Economics

You will work with leadership to develop and continuously optimise:

  • Partner commissions
  • Incentive structures
  • Partner productivity slabs
  • Territory incentives
  • Lead economics
  • Customer acquisition cost
  • Channel contribution
  • Partner ROI

You must be comfortable with numbers.

Channel sales is not just relationship management. It is economics.

6. Build the Playbook

What works in Meerut should eventually work in Muzaffarnagar, Hapur, Baghpat, Saharanpur, Ghaziabad and beyond.

You will document and continuously improve the REVO channel playbook covering:

Who we recruit → How we pitch → How we onboard → How we train → How we generate leads → How we convert → How we retain → How we scale.

WHO ARE WE LOOKING FOR

We are looking for a distribution builder, not a conventional salesperson.

The ideal candidate has spent a significant part of their career building and managing:

Dealer Networks | Distributor Networks | Retailer Networks | Channel Partners | Electrical Distribution | Solar Distribution | Power Backup Distribution | Consumer Energy Distribution

You may currently be working in:

  • Rooftop Solar
  • Solar EPC
  • Solar Distribution
  • Inverter & Battery
  • UPS / Power Backup
  • Electrical Products
  • Wires & Cables
  • Switchgear
  • Consumer Electrical
  • Building Materials
  • HVAC / Home Energy
  • Other distribution-led businesses
Strong preference for candidates who have worked with:

Solar | Inverter | Battery | UPS | Electrical | Power Backup | Renewable Energy | Consumer Energy

However, exceptional channel-sales professionals from adjacent industries will also be considered.

YOU SHOULD HAVE
Essential
  • 8–15 years of total sales/channel experience
  • Strong experience in channel sales / dealer development / distribution
  • Proven experience in appointing and activating channel partners
  • Experience managing a geographical territory
  • Strong understanding of dealer/distributor economics
  • Demonstrated ability to acquire new channel partners
  • Strong negotiation and relationship-management skills
  • Ability to work independently and build from scratch
  • Strong commercial and numerical understanding
  • Willingness to travel extensively within the assigned territory
  • Excellent communication and presentation skills
  • Strong CRM and reporting discipline
A major advantage

Experience in:

Residential Solar | Rooftop Solar | Solar EPC | Inverters | Batteries | UPS | Electrical Products

THE MOST IMPORTANT QUESTION

Don't tell us:

I have a strong network.

Show us that you have actually built one.

We want to know:

  • How many dealers did you personally appoint
  • How many became active
  • How many generated business every month
  • What was the territory revenue when you joined
  • What was it when you left
  • How many distributors did you manage
  • How did you recruit partners selling competing brands
  • How did you resolve channel conflict
  • How did you revive inactive dealers
  • What was your highest-performing territory
  • What did you personally do to make it successful

We are interested in measurable outcomes, not impressive designations.

THE PERSONALITY WE ARE LOOKING FOR

You will thrive here if you are:

Hungry. Entrepreneurial. Persistent. Commercially sharp. Extremely proactive.

You should enjoy walking into a market where nobody knows REVO yet and figuring out how to build the network.

You should be comfortable:

  • Making 20 calls when 19 people say no
  • Walking into businesses without an appointment
  • Negotiating with experienced dealers
  • Building relationships from zero
  • Travelling extensively
  • Working with aggressive targets
  • Analysing numbers
  • Challenging existing processes
  • Building systems where none exist
  • Taking ownership rather than waiting for instructions

We are looking for someone who thinks:

Give me a territory and let me build it.

WHAT YOU WILL GET AT REVO

This is an opportunity to join at an unusually early stage of a high-growth residential solar business.

You will:

  • Work directly with the Founder
  • Build a national channel strategy from the ground up
  • Create and lead a large B2B partner ecosystem
  • Build a team as the network scales
  • Take ownership of new territories and states
  • Develop channel strategy and economics
  • Play a significant role in REVO's national expansion
  • Grow rapidly with the organisation

Your growth will not be limited to your current designation.

If you build the engine that takes REVO from a regional solar company to a national residential solar brand, your role and compensation will grow with that achievement.

YOUR FIRST 90 DAYS

We expect you to move quickly.

First 30 Days

Understand the REVO business, map the market, identify priority partner categories, build the prospect pipeline and establish the channel acquisition process.

Days 31–60

Recruit and onboard the first wave of channel partners, establish partner activation processes and generate the first meaningful channel-led sales.

Days 61–90

Build a repeatable partner-acquisition and activation engine, identify the highest-performing partner profiles and establish the foundation for geographical expansion.

HOW WE WILL MEASURE SUCCESS

Your primary KPI will not be the number of partners you appoint.

It will be:

Installed Solar Capacity Generated Through the Channel

Supported by:

  • Active partners
  • Partner productivity
  • Qualified leads
  • Lead-to-sale conversion
  • Installed kW per partner
  • Revenue generated
  • Channel contribution
  • Partner retention
  • Territory growth
COMPENSATION

Competitive fixed compensation + performance-linked incentives.

The upside will be strongly linked to the scale and productivity of the channel you build.

We are willing to pay exceptionally well for an individual who can demonstrate that they can build a productive distribution network, not merely manage an existing one.

APPLY

If you have built dealer/distributor/channel networks and believe you can build REVO's residential solar channel from the ground up, we want to hear from you.

APPLY HERE.

REVO

Stop Buying Power. Start Producing It.

Build the channel that will help millions of Indian homes do exactly that.

Key Skills

Dealer distributor economics

Rooftop Solar

Channel CRM

Batteries

Residential Solar

Solar EPC

Appointing and activating channel partners