Head Channel Partnerships & Distribution
primetower infrastructure pvt ltd.- Posted 3 hours ago
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Job Description
Location: Noida, Uttar Pradesh
Experience: 8–15 years
Function: Channel Sales / Business Development / Distribution
Industry: Solar Energy / Renewable Energy / Electrical / Power Backup / Consumer Energy
Build REVO's Residential Solar Distribution EngineIndia is moving rapidly from buying electricity to producing electricity.
At REVO, we are building the next-generation residential solar business — making rooftop solar simpler, more affordable and more accessible to homeowners across India.
We are now building a high-performance B2B channel partner network to take residential solar deep into Tier 2 and Tier 3 markets.
And we are looking for the person who will build that network from the ground up.
This is not a conventional sales-management role.
You will be responsible for building REVO's Channel Partnership & Distribution Engine — identifying the right businesses, appointing partners, activating them, making them productive and scaling the network.
If you have spent the last several years building dealer, distributor, retailer, channel partner or franchise networks, this could be an exceptional opportunity to build something much larger.
THE ROLEAs Head — Channel Partnerships & Distribution, you will own the strategy and execution for REVO's B2B residential solar channel.
Your job is simple:
Build the network. Activate the network. Scale the network.
You will work directly with the Founder and leadership team and will have significant ownership over:
- Channel strategy and go-to-market
- Dealer and distributor acquisition
- Solar partner recruitment
- Territory development
- Channel sales
- Partner activation
- Partner productivity
- Channel economics
- Sales targets and revenue
- Regional expansion
- Partner training and enablement
- Channel CRM and performance management
You will initially focus on Western Uttar Pradesh, with the mandate to build a repeatable model that can subsequently be expanded across multiple states.
WHAT YOU WILL ACTUALLY DO1. Build the Partner Network
Identify and recruit businesses that already have strong relationships with homeowners.
Potential partners may include:
- Electrical dealers
- Electrical retailers
- Inverter & battery dealers
- Solar dealers
- Electrical contractors
- Electricians
- Builders & contractors
- Property consultants
- Home improvement businesses
- Hardware businesses
- HVAC / AC businesses
- RO / water solution businesses
- Financial service / loan partners
- Local entrepreneurs and established businesses
You will develop the REVO Solar Partner Network from zero.
2. Appoint the Right PartnersBuild a systematic process for:
Prospecting → Qualification → Pitch → Appointment → Training → Activation → Productivity → Retention
The objective is not to collect hundreds of partner registrations.
The objective is to build a network of productive partners generating residential solar installations every month.
One of the most important distinctions we make at REVO:
Appointing a partner is not the same as activating a partner.
You will be responsible for ensuring partners actually start generating business.
This includes:
- Partner onboarding
- Product and solar training
- Sales training
- Lead-generation support
- Quotation support
- Financing enablement
- Subsidy/process education
- Sales follow-up
- Performance reviews
- Partner engagement
You will develop a structured channel expansion strategy across Western UP and subsequently other territories.
You should be able to answer:
Which businesses should we recruit
Where should we recruit them
Why will they choose REVO
How quickly can we activate them
How much business should each partner generate
You will work with leadership to develop and continuously optimise:
- Partner commissions
- Incentive structures
- Partner productivity slabs
- Territory incentives
- Lead economics
- Customer acquisition cost
- Channel contribution
- Partner ROI
You must be comfortable with numbers.
Channel sales is not just relationship management. It is economics.
What works in Meerut should eventually work in Muzaffarnagar, Hapur, Baghpat, Saharanpur, Ghaziabad and beyond.
You will document and continuously improve the REVO channel playbook covering:
Who we recruit → How we pitch → How we onboard → How we train → How we generate leads → How we convert → How we retain → How we scale.
We are looking for a distribution builder, not a conventional salesperson.
The ideal candidate has spent a significant part of their career building and managing:
Dealer Networks | Distributor Networks | Retailer Networks | Channel Partners | Electrical Distribution | Solar Distribution | Power Backup Distribution | Consumer Energy Distribution
You may currently be working in:
- Rooftop Solar
- Solar EPC
- Solar Distribution
- Inverter & Battery
- UPS / Power Backup
- Electrical Products
- Wires & Cables
- Switchgear
- Consumer Electrical
- Building Materials
- HVAC / Home Energy
- Other distribution-led businesses
Solar | Inverter | Battery | UPS | Electrical | Power Backup | Renewable Energy | Consumer Energy
However, exceptional channel-sales professionals from adjacent industries will also be considered.
YOU SHOULD HAVEEssential
- 8–15 years of total sales/channel experience
- Strong experience in channel sales / dealer development / distribution
- Proven experience in appointing and activating channel partners
- Experience managing a geographical territory
- Strong understanding of dealer/distributor economics
- Demonstrated ability to acquire new channel partners
- Strong negotiation and relationship-management skills
- Ability to work independently and build from scratch
- Strong commercial and numerical understanding
- Willingness to travel extensively within the assigned territory
- Excellent communication and presentation skills
- Strong CRM and reporting discipline
Experience in:
Residential Solar | Rooftop Solar | Solar EPC | Inverters | Batteries | UPS | Electrical Products
Don't tell us:
I have a strong network.
Show us that you have actually built one.
We want to know:
- How many dealers did you personally appoint
- How many became active
- How many generated business every month
- What was the territory revenue when you joined
- What was it when you left
- How many distributors did you manage
- How did you recruit partners selling competing brands
- How did you resolve channel conflict
- How did you revive inactive dealers
- What was your highest-performing territory
- What did you personally do to make it successful
We are interested in measurable outcomes, not impressive designations.
You will thrive here if you are:
Hungry. Entrepreneurial. Persistent. Commercially sharp. Extremely proactive.
You should enjoy walking into a market where nobody knows REVO yet and figuring out how to build the network.
You should be comfortable:
- Making 20 calls when 19 people say no
- Walking into businesses without an appointment
- Negotiating with experienced dealers
- Building relationships from zero
- Travelling extensively
- Working with aggressive targets
- Analysing numbers
- Challenging existing processes
- Building systems where none exist
- Taking ownership rather than waiting for instructions
We are looking for someone who thinks:
Give me a territory and let me build it.
This is an opportunity to join at an unusually early stage of a high-growth residential solar business.
You will:
- Work directly with the Founder
- Build a national channel strategy from the ground up
- Create and lead a large B2B partner ecosystem
- Build a team as the network scales
- Take ownership of new territories and states
- Develop channel strategy and economics
- Play a significant role in REVO's national expansion
- Grow rapidly with the organisation
Your growth will not be limited to your current designation.
If you build the engine that takes REVO from a regional solar company to a national residential solar brand, your role and compensation will grow with that achievement.
YOUR FIRST 90 DAYSWe expect you to move quickly.
First 30 DaysUnderstand the REVO business, map the market, identify priority partner categories, build the prospect pipeline and establish the channel acquisition process.
Days 31–60Recruit and onboard the first wave of channel partners, establish partner activation processes and generate the first meaningful channel-led sales.
Days 61–90Build a repeatable partner-acquisition and activation engine, identify the highest-performing partner profiles and establish the foundation for geographical expansion.
HOW WE WILL MEASURE SUCCESSYour primary KPI will not be the number of partners you appoint.
It will be:
Installed Solar Capacity Generated Through the ChannelSupported by:
- Active partners
- Partner productivity
- Qualified leads
- Lead-to-sale conversion
- Installed kW per partner
- Revenue generated
- Channel contribution
- Partner retention
- Territory growth
Competitive fixed compensation + performance-linked incentives.
The upside will be strongly linked to the scale and productivity of the channel you build.
We are willing to pay exceptionally well for an individual who can demonstrate that they can build a productive distribution network, not merely manage an existing one.
APPLYIf you have built dealer/distributor/channel networks and believe you can build REVO's residential solar channel from the ground up, we want to hear from you.
APPLY HERE.
REVOStop Buying Power. Start Producing It.
Build the channel that will help millions of Indian homes do exactly that.
More Info
Key Skills
Dealer distributor economics
Rooftop Solar
Channel CRM
Batteries
Residential Solar
Solar EPC
Appointing and activating channel partners
