GTM Tools Engineer - M171225

About the Role:

We are looking for a GTM Tools Engineer to join our Marketing Automation Team, focused on building intelligent automation systems and AI agents that power our go-to-market (GTM) operations. This role blends technical engineering, AI experimentation, and GTM system automation. You'll architect, build, and optimize the tools and integrations that help our marketing teams move faster, smarter, and more efficiently - leveraging Vibe Coding, AI agents, and custom APIs to solve operational challenges. This person will report to the Lead - Marketing Automation.

Key Responsibilities:

• Develop and deploy AI agents to automate marketing workflows, improve data accuracy, and enhance campaign execution efficiency.

• Leverage Vibe Coding to design, build, and orchestrate custom workflows for marketing and GTM use cases.

• Build and maintain integrations between internal GTM systems - such as CRM (Salesforce, HubSpot), marketing automation (Marketo, Pardot, etc.), analytics, and engagement tools - using APIs or custom connectors.

• Design scalable APIs to connect AI agents with third-party platforms, ensuring seamless data flow and interoperability.

• Collaborate with marketing, RevOps, and data teams to identify process bottlenecks and design AI-driven automation solutions that improve performance.

• Build monitoring and diagnostic tools to track automation performance, workflow uptime, and data reliability.

• Maintain strong documentation, ensuring all integrations, automations, and AI agents are well-tracked and reproducible.

• Train marketing on how to use and extend AI automation tools.

Required Skills & Qualifications

• 3+ years of experience in marketing automation, RevOps engineering, or GTM tooling roles.

• Proven experience building or deploying AI agents (using frameworks such as LangChain, AutoGen, OpenAI API, or similar).

• Hands-on experience with Vibe Coding (or equivalent code-based automation / orchestration frameworks).

• Solid understanding of APIs, RESTful services, and webhook architectures - ability to create and consume APIs for integrations.

• Proficiency in Python or JavaScript/TypeScript for building automations and API-based integrations.

• Experience working with marketing automation tools such as Marketo, HubSpot, Pardot, Salesforce, or customer data platforms.

• Familiarity with data transformation and workflow orchestration tools (Zapier, n8n, Tray.io, Workato, etc.).

• Excellent analytical and problem-solving skills ability to design scalable solutions for complex marketing challenges.

• Strong communication and collaboration skills ability to work cross-functionally with marketing, product, and data teams.

Preferred / Nice-to-Have:

• Prior experience with AI orchestration frameworks (LangGraph, CrewAI, Semantic Kernel, or custom agent frameworks).

• Exposure to large language models (LLMs) and prompt engineering.

• Experience developing internal tools or microservices to extend marketing automation capabilities.

• Familiarity with data warehouses (Snowflake, BigQuery) and ETL/ELT tools (dbt, Airbyte).

• Understanding of event-driven architectures (Kafka, Pub/Sub, etc.) to automate trigger-based marketing actions.

• Knowledge of A/B testing frameworks or personalization engines.

Perks & Benefits (India):

• Best-in-class medical insurance coverage

• Free lunch & dinner buffet

• Doorstep cab drop facility

• Education sponsorship

• Internal job transfer & global mobility programs

• Scope to represent Whatfix at global events

• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers