Job Position - GTM Specialist
Experience Required: 10-12 Years
Location: Hyderabad
We are looking for a dynamic and experienced Go-To-Market (GTM) Marketing & Business Leader to develop and execute impactful GTM strategies that drive growth, revenue, and brand awareness. This role requires a seasoned professional with a strong background in sales, marketing, and business strategy, capable of leading cross-functional teams, influencing stakeholders, and delivering measurable outcomes.
Role& Responsibilities
- Design and implement GTM strategies for new product launches, market expansions, and business lines.
- Work closely with Sales, Product, Marketing, and Customer Success teams to align strategy and execution.
- Identify market opportunities, customer needs, and competitive positioning to create winning strategies.
- Lead market segmentation, buyer persona development, and customer journey mapping.
- Drive sales enablement initiatives, ensuring teams have the tools, training, and messaging needed to succeed.
- Oversee demand generation campaigns, content strategy, digital marketing, and event execution.
- Track GTM performance using key metrics and adjust strategies based on insights and feedback.
- Build and lead a high-performing marketing/business development team with a strong ROI focus.
Desired Skills
- 10 - 12 years of experience in Sales, Marketing, or GTM Strategy, preferably in B2B/B2C tech/healthcare/travel industries.
- Strong understanding of sales cycles, channel strategies, and marketing funnels.
- Proven success in launching products, scaling businesses, and delivering high-growth results.
- Excellent leadership, communication, and stakeholder management skills.
- Analytical mindset with the ability to interpret market and campaign data to drive decisions.
- Proficiency in CRM tools (Salesforce, HubSpot), marketing automation platforms, and sales enablement tools.
