About the company & role
Figuring Out Media is the team behind India's #1 podcast and 1B+ monthly views and we're now helping brands, founders, and leaders scale exponentially on social media. As part of our new division, we work with fast-growing brands and creators to build influence, digital identity, and community at scale.
We're now looking for a GTM Specialist who can accelerate our growth engine and drive new client acquisition with strategic clarity, sharp research, and high-quality outreach.
Key Responsibilities
- Map target industries, including segments, key accounts, decision-makers, and budgets.
- Build and maintain ICPs, priority account lists, and contact databases.
- Run outbound outreach via email, LinkedIn, and WhatsApp with sharp, personalized messaging.
- Identify, pitch, and manage partnerships with VCs, communities, platforms, events, and other ecosystem players.
- Prepare industry briefs, battle cards, category insights, and talk tracks for founders/sales teams.
- Support pitch planning by structuring narratives, customizing decks, and compiling case studies.
- Assist in client meetings: pre-reads, call support, notes, and follow-up actions.
- Plan and coordinate focused industry roundtables, events, and partnership-driven activations.
- Track GTM metrics (open rates, replies, meetings booked, conversions, partner ROI) and recommend improvements.
Required Skills & Experience
- 13 years of experience in GTM, Sales/BD, Partnerships, Consulting, or Business Analysis.
- Strong research and analytical skills; ability to map industries and understand decision-making structures.
- High comfort with Google Sheets, CRM systems, and outreach tools.
- Strong copywriting ability for concise, personalized outbound messaging.
- Strong deck-making skills for crafting narrative-driven sales presentations.
- Excellent written and spoken English.
- High ownership, speed, and comfort working in a fast-paced creator-led environment.
Preferred Skills
- Bachelor's degree preferred, though not mandatory if relevant experience is strong.
- Experience working in content, media, agencies, or creator-led businesses.
- Understanding of social platforms and digital-first brands.
- Experience running or supporting events/roundtables.
Working at Figuring Out Media offers:
- The opportunity to work directly with the team behind India's #1 podcast and one of the fastest-growing creator-led media companies.
- A high-growth, high-exposure environment where your work directly impacts business outcomes.
- Learning across content, strategy, growth, partnerships, and GTM execution.
- A fast-paced startup culture with ownership, autonomy, and rapid experimentation.
- Direct collaboration with founders, strategists, and senior leadership.
- A chance to help build India's leading creator-led content & strategy powerhouse.
