Job Title: GTM Marketing Lead (AI, Data & Analytics)
Experience: 510 Years
Role Overview:
We are looking for a Go-to-Market (GTM) Marketing Lead with 510 years of experience, focused on AI, data, and analytics solutions. This specialist will drive the development and execution of marketing strategies to launch and grow our offerings in this segment.
Key Responsibilities:
- Design and execute GTM strategies for AI, data, and analytics products
- Lead demand generation: digital, content, and multi-channel campaigns
- Own lead generation funnels to maximize pipeline quality and conversion
- Collaborate with sales, product, and analytics teams to align campaigns
- Analyze market trends to inform positioning and messaging
- Track, measure, and optimize campaign performance against business objectives
- Manage marketing budgets and resources
- Stay current with latest trends in AI/data marketing tools
Qualifications:
- 510 years in B2B marketing, with marketing leadership or manager experience
- Strong record of GTM and lead generation for AI/data/analytics products
- Expertise in multi-channel campaign management
- Analytical mindset; proficiency with marketing automation and analytics platforms (LinkedIn, HubSpot, Google Analytics)
- Excellent communication and leadership skills
- Bachelor's degree in Marketing, Business, or related field
Preferred:
- Experience with SaaS, cloud, or digital transformation solutions
- Familiarity with GTM frameworks and full-funnel growth models
- Certifications in digital marketing or project management
