Job Description

Company Description

EternUp is building the digital twin for human life — an AI operating system that connects your time, work, relationships, health, knowledge and finances into one continuously evolving model of you. Powered by Continuo, our personal context layer, EternUp understands not just what you ask for, but what's happening and what should happen next — then acts on it through Aeon, an AI chief of staff. We're early-stage and building both the product and the market at the same time.

Role Description

As Head of GTM, you'll own go-to-market end to end for EternUp's launch — positioning, pricing, channel strategy, and the first cohort of paying users. You'll work directly with the founders to translate the product's differentiators into a message that lands with our core audiences (founders/CEOs, executives, working parents, knowledge workers, investors, travelers, creators), then build the acquisition and retention motion from scratch. This is a founding, hands-on role: you'll be doing the work yourself in the early days, not managing a team of it. Full-time hybrid, based in the Kolkata metropolitan area.

Qualifications

Has taken a consumer or prosumer product from 0 to its first meaningful user base — not just supported an existing GTM machine
Comfortable owning positioning and messaging directly — can write copy, briefs, and landing pages themselves, not only direct others to
Data-literate: sets up and reads acquisition funnels, retention cohorts, and unit economics without needing an analyst
Experience with early-stage/low-budget channels (organic content, communities, creator partnerships, waitlists, PLG loops) over paid-acquisition-first thinking
Comfortable with a category-defining product — can build a narrative and audience for something that doesn't have an obvious existing comparison
Startup ownership: moves fast, ships imperfect things, iterates on real user feedback rather than waiting for certainty
Bonus: experience launching a personal-AI, productivity, or quantified-self category product