GTM Associate

Job Title: GTM Associate

Location: Bangalore, Domlur

Experience: 6 Months – 1 Year

Role Overview

We are looking for someone who can help us launch courses and learning programs and improve the student journey from signup to course completion. Your role will be to make our offerings easy to understand, reach the right students, and keep them engaged.

RESPONSIBILITIES:

Help plan and launch new courses, batches, and special offers

Collaborate with educators, marketing, and sales teams to run campaigns

Create simple and clear messaging so students understand the value of the course

Improve the student journey (enquiry → enrollment → learning → completion)

Identify where students drop off and suggest ways to improve engagement and retention

Track basic metrics like enrollments, conversions, and course completion rates

Run simple experiments to improve results (pricing, offers, communication, etc.)

REQUIREMENTS :

6 months to 1 year of experience in marketing, growth, or similar roles

Fluency in Hindi is mandatory

Comfortable working with data and Excel/Google Sheets

Good communication and coordination skills

Ability to work with different teams (educators, marketing, ops)

Good to Have

Experience in EdTech

Familiarity with tools like Clevertap, MoEngage, HubSpot, etc.

What We're Looking For

Someone who is execution-focused and proactive

Thinks from a student's point of view

Comfortable using data to make decisions