GTM and marketplace growth lead

B2B Marketplace GTM & Growth Consultant

Freelance / Contract | 90-Day Initial Engagement

About the Role

We are building a B2B marketplace designed to connect businesses with relevant buyers and sellers and facilitate business transactions.

We are looking for an experienced GTM & Growth professional to help us build the marketplace's growth engine from scratch.

This is not a conventional marketing role.

We are looking for someone who understands B2B customer acquisition, marketplace dynamics, sales, funnels, CRM and growth—and can turn strategy into actual execution.

The core objective is simple:

Acquire → Onboard → Activate → Connect → Transact → Retain

both buyers and sellers.

What You Will Do

1. Build the GTM Strategy

Define our ideal buyer and supplier profiles
Identify priority categories, markets and customer segments
Develop positioning and value propositions
Create the marketplace launch and growth strategy

2. Build Buyer & Supplier Acquisition

Develop strategies to acquire quality suppliers/sellers
Develop strategies to acquire genuine buyers
Identify and test the right channels: outbound sales, WhatsApp, email, LinkedIn, partnerships, SEO, paid marketing, industry networks, field sales, etc.
Establish acquisition funnels and conversion benchmarks

3. Solve the Marketplace Cold-Start Problem
This is one of the most important parts of the role.

We need to create enough relevant supply + demand + transactions to make the marketplace useful.

You will develop strategies around:

Supplier activation
Buyer requirement generation
Buyer-supplier matching
Supplier response
Quotations
First transactions
Repeat transactions
Category and geographic expansion

4. Build the Sales & CRM Engine

Sales and onboarding playbooks
Buyer/supplier pitch
Calling and WhatsApp scripts
Lead qualification
Follow-up sequences
CRM pipeline
Lead scoring and routing
Automation
Sales dashboards

5. Build Measurement & Growth Systems
Track and optimize:

Qualified businesses acquired
Buyer/supplier activation
Buyer requirements
Supplier responses
Matches
Quotations
Transactions
GMV / revenue
CAC
Conversion rates
Retention
Repeat transactions

Every major initiative should be measured and optimized based on results.

First 90 Days

Days 1–30 — Strategy & Foundation

Market and competitor analysis
ICP definition
Positioning
GTM plan
Acquisition strategy
Funnel design
CRM structure
Sales playbook
KPI framework

Days 31–60 — Launch & Validation

Begin buyer and supplier acquisition
Activate users
Generate requirements
Facilitate connections
Test acquisition channels
Measure conversion

Days 61–90 — Optimization & Scale

Improve conversion
Improve marketplace liquidity
Increase transactions
Reduce acquisition costs
Improve retention
Identify scalable channels
Document repeatable processes
Who We Are Looking For

We are looking for someone with strong experience in:

B2B growth
Go-to-market strategy
Marketplace / SaaS / platform businesses
B2B sales
Customer acquisition
Funnel optimization
CRM & marketing automation
Sales enablement
Analytics and performance measurement

Marketplace or early-stage startup experience is strongly preferred.

Most importantly, you should be comfortable building something from zero, working closely with founders, testing assumptions and being accountable for commercial outcomes.

What We Are NOT Looking For

We are not looking for someone whose primary focus is:

Social media posting
Followers
Impressions
Generic SEO
Generic Google Ads
Website traffic
Unqualified leads

We care about quality businesses, activation, marketplace liquidity and transactions.

Engagement

Type: Freelance / Consultant / Contract
Initial term: 90 days
Potential: Long-term engagement based on performance

We are open to working with either an individual consultant/freelancer or a specialized agency.

To Apply

Please share:

Your relevant B2B / marketplace experience
2–3 relevant case studies with measurable results
Your approach to solving a two-sided marketplace's cold-start problem
How you would approach the first 90 days
Your proposed engagement model and commercial expectations
Portfolio / LinkedIn / website

We are looking for a growth partner who can help build the marketplace—not simply a marketing vendor.