Huedlife Pvt Ltd (Puretive & Total Routine)
Bangalore | Full-Time | ESOP Available
Huedlife Pvt Ltd creators ofPuretiveandTotal Routine, and incubated atNSRCEL, IIM Bangalore is building high-trust, science-backed wellness and personal care brands for India.
We are looking for aFounder's Office Growth & Strategy Lead, a high-ownership role for someone who blends strategic thinking, execution excellence, team leadership, and strong D2C growth experience.
This is a central role that drives momentum across the organisation.
Role Overview
You will work directly with the founders to accelerate company-wide growth, lead key business initiatives, strengthen D2C performance, build teams, and establish scalable systems.
This role is ideal for someone who has worked infast-moving D2C wellness, nutrition, or personal care brands, understands growth deeply, and can lead people and projects with clarity and confidence.
Key Responsibilities (High-Level)
- Lead cross-functional projects spanning marketing, growth, operations, product, and business strategy.
- Strengthen Puretive & Total Routine's D2C engine through performance marketing, funnel improvements, and data-led decision-making.
- Build and manage high-performing teams including hiring, onboarding, and capability development.
- Work closely with founders on strategic planning, organisational priorities, and execution roadmaps.
- Establish systems, processes, and reporting structures that improve speed, accountability, and business performance.
- Drive alignment across teams and ensure critical projects are delivered on time and at a high standard.
- Represent founders in internal discussions and drive outcomes across functions.
Experience & Qualifications
Mandatory Experience
- 23 years experience with a D2C brandinwellness, nutrition, or personal care.
- Demonstrated success inD2C revenue growth & D2C Leadership.
- Experience leading cross-functional initiatives in a fast-growth environment.
Leadership Requirements
- Ability to hire, lead, and scale teams.
- Strong organisational planning and stakeholder management skills.
- High emotional intelligence and leadership presence.
Skill Requirements
- Strategic thinker with an execution-first mindset.
- Strong analytical and problem-solving capability.
- Excellent communication verbal, written, and structured.
- Ability to thrive in ambiguity and move projects from 0 1.
Who This Role Is For
- Someone who wants to operate at the intersection ofstrategy, growth, and leadership.
- Someone who enjoys taking ownership and driving business outcomes.
- Someone who wants a long-term role with deep exposure across D2C, brand, operations, and product.
- Someone who can move fast, think clearly, and lead teams confidently.
Why Join Huedlife
- Direct exposure to founders and real decision-making.
- A leadership-track role with significant room to grow into Business Head / Chief of Staff.
- Play a central role in scaling two fast-growing consumer brands.
- Opportunity to build and lead teams.
- Attractive ESOP optionaligned with long-term company growth.
- Culture of speed, clarity, ownership, and meaningful work.
Compensation
- ESOP package for long-term wealth creation
