Job Description

About RoyalPath Careers

RoyalPath Careers is a career-counselling startup serving students, parents, colleges, coaching centres, and working professionals. We help families make confident education and career decisions through psychometric assessments, stream-selection guidance, career planning, and one-on-one counselling.

We are looking for a hands-on Growth & Sales Executive who can manage both marketing activities and sales conversion. This is a full-funnel role: you will create demand, generate leads, follow up with students and parents, conduct counselling-sales conversations, and convert interest into paid bookings.

Role Purpose

The Growth & Sales Executive will be responsible for generating qualified leads through digital marketing and converting them into paid RoyalPath customers. The role combines marketing execution, lead nurturing, sales calls, CRM management, and partnership support.

Primary goal: Increase monthly paid bookings and collected revenue through marketing campaigns and disciplined sales follow-up.

Key ResponsibilitiesA. Marketing & Lead Generation – 40% of time

Plan and run lead-generation campaigns on Meta (Facebook and Instagram), WhatsApp, and basic Google Ads.
Create simple ad creatives, reels, posts, and WhatsApp messages using Canva or CapCut.
Write clear Hindi and English ad copy for students and parents.
Manage Google Forms, landing pages, and lead-capture systems.
Coordinate webinars, school/coaching-centre sessions, parent workshops, and offline career events.
Build and maintain a lead database with source, campaign, class, parent details, and lead status.
Track campaign performance: leads generated, cost per lead, lead quality, and conversion rate.
Share weekly marketing reports with insights on what is working and what needs improvement.

B. Sales Conversion & Counselling Sales – 35% of time

Contact every new lead within 24 hours through calls and WhatsApp.
Conduct discovery conversations to understand the student's academic situation, career confusion, and parent expectations.
Explain RoyalPath's assessment and counselling packages clearly.
Handle objections related to price, need, timing, and trust.
Book paid counselling sessions and follow up until payment is received.
Maintain CRM/pipeline records with lead status, next action, call notes, and payment updates.
Convert qualified leads into paid customers through structured follow-up.

C. CRM, Reporting & Coordination – 15% of time

Maintain a clean lead pipeline using tools like Google Sheets, Airtable, or Zoho Bigin.
Ensure every lead has a current status, owner, last contact date, and next follow-up date.
Prepare weekly reports on leads, conversions, revenue, and campaign performance.
Share customer feedback and objections with the founder to improve offers, scripts, and messaging.

D. Partnerships & Events – 10% of time

Support outreach to schools, coaching centres, colleges, and local education partners.
Coordinate career-awareness sessions, parent meetings, and student workshops.
Follow up with partners for referrals, session bookings, and repeat collaborations.
Represent RoyalPath professionally during events and meetings.

Activity Time Split:

Time Allocation

Marketing and lead generation - 40%

Sales calls and conversion - 35%

CRM, reporting, and coordination - 15%

Partnerships, events, and founder support - 10%

Key Performance Indicators

The candidate will be measured on:

Number of qualified leads generated per month
Cost per lead and lead quality
Percentage of leads contacted within 24 hours
Number of sales calls, meetings, and counselling sessions booked
Number of paid bookings per month
Revenue collected per month
CRM discipline and follow-up consistency

Indicative monthly targets for the first 90 days:

60–100 qualified leads
40–60 sales calls or meetings
15–25 paid bookings
Revenue target based on package mix and campaign performance

Targets will be reviewed after the first 30–45 days based on actual performance and market response.

Who Should Apply

You are a strong fit if you:

Have 2–5 years of experience in sales, marketing, business development, education sales, edtech, coaching, insurance, financial products, or customer-facing roles.
Are comfortable doing both digital marketing and direct sales calls.
Can speak confidently with students, parents, working professionals, and institute owners.
Have good written and spoken English, Hindi, or Marathi (but not mandatory)
Are familiar with Meta Ads, Canva, CapCut, Google Forms, Google Sheets, WhatsApp Business, and basic reporting.
Are self-driven, organised, and comfortable working with targets.

What You Will Learn and Gain

Direct exposure to building a startup's complete marketing and sales engine.
Experience in career counselling, education sales, lead generation, CRM management, and customer conversion.
Opportunity to work closely with the founder and shape offers, campaigns, scripts, and processes.
Clear growth path into a Marketing Lead, Sales Lead, or Growth Manager role as RoyalPath expands.

Compensation & Incentives

Fixed salary: 17,000–27,000 per month, depending on experience and interview performance.
Sales incentive: 8% of collected revenue on every paid package closed.
Marketing incentive: Quarterly Performance bonus of 5-10% for achieving defined lead-generation and cost-per-lead targets.
Payment rule: Incentives are paid only on realised/collected revenue, not merely on leads generated.
Review cycle: Monthly performance review and quarterly target revision.

Working Style & Expectations

8-9 hours of working from your Remote location and daily morning / evening online meetings will be part of the role.
Maintain daily lead follow-up discipline and update the CRM regularly.
Communicate proactively about campaign performance, customer objections, and revenue progress.
Be willing to attend evening/weekend webinars, events, or parent sessions when required.
Maintain confidentiality of customer data, pricing, and internal business information.

Selection Process