Growth Product Marketing Manager (Website & Experience)

About PocketPills

We're a healthcare platform for humans, designed for real life.

Pocketpills is Canada's leading online pharmacy & medical care platform. Re-imagining healthcare to make it accessible, affordable and entirely human. Driven by our passion for innovation and customer-care, we've designed a suite of digital care experiences that empower our members to take control of their health wherever life takes them. From coast to coast, over 800,000 Canadians trust Pocketpills to deliver their medication & ensure a healthcare professional is always just an arms-reach away.

We founded Pocketpills as a solution to fix the broken system that made getting care harder than it needed to be. We don't believe long line ups at the doctor's office, confusing refill protocols & one-size-fits-all advice, actually fit with what Canadians need, so we've changed the game. Powered by pharmacists, engineers, doctors, clinicians & service experts, our platform redefines the world of wellness, from personalized treatment that actually feels personal, to truly effortless refills, including free, friendly delivery. Because we do believe Canadians deserve a better way to manage their most important asset, their health.

Discover the healthcare platform that feels Delightfully Human. With Pocketpills, complete care is right in your pocket.

The Role: Architect of the Digital Journey

As our Growth Product Marketing Manager, you are the visionary and executor of our digital storefront. You don't just manage a website; you own the transition from visitor to lifelong patient.

Your mission is to blend world-class brand positioning with deep technical execution. You are responsible for the Conversion Engineoptimizing website architecture, wireframing high-performing landing pages, and using sophisticated UX principles to remove friction from the healthcare journey. You are the bridge between Brand, Design, and Engineering, ensuring that PocketPills isn't just a functional tool, but the best digital pharmacy experience in the world.

What You'll Own

1. Digital Architecture & Merchandising

The Blueprint: Lead the planning and information architecture for the entire PocketPills website. You decide what pages we need, where they live, and how they connect.

High-Fidelity Wireframing: Bridge the gap between strategy and design by building comprehensive wireframes that prioritize user intent and conversion hooks.

Merchandising Excellence: Strategize how our services and products are presented. You own the visual hierarchy and look and feel of the site, ensuring it matches the aesthetic of the world's leading DTC brands.

Project Quarterback: Lead cross-functional squads (Design, Copy, Dev) to take pages from Idea to Live, ensuring every pixel and string of copy is perfect.

2. The Category Launch Playbook

Scalable Frameworks: Develop a repeatable Category Launch system. You will define the standard anatomy of a high-converting category page, product detail page (PDP), pages for SEO and any other conversion focused pages.

Rapid Deployment: Lead the end-to-end launch of multiple new categories at high velocity. You own the timeline from initial ideation to Live status, ensuring we move with DTC speed without sacrificing quality.

Merchandising Systems: Determine how new categories are prioritized on the homepage and within the navigation. You decide the Golden Path for users based on high-intent search data.

3. Organic Growth & SEO Strategy

Intent-Driven SEO: Own the end-to-end SEO roadmapfrom technical site health to content strategy. You prioritize High-Intent traffic over vanity rankings.

Content Architecture: Optimize category, treatment, and product pages to rank #1 while maintaining a premium, non-spammy user experience.

4. Messaging & Conversion Copy

The Narrative: Write the raw copy for new pages, translating complex pharmacy regulations and healthcare jargon into simple, persuasive, and credible DTC language.

Consistency: Ensure the brand voice is cohesive across every touchpoint of the web funnel.

What We're Looking For

8-10 Years of Experience: You have a proven track record of leading website growth projects at a high-growth DTC, E-commerce, or Consumer Tech company.

High Taste Level: You have an obsessive eye for great UX/UI. You know what world-class looks like and can guide designers to achieve it.

Architectural Mindset: You are proficient in wireframing tools (Figma, Whimsical, or Miro) and understand how to structure complex information simply.

Technical Fluency: You speak Dev. You understand CMS capabilities (Webflow), SEO technicals (Core Web Vitals), and how to ship MVPs without breaking the site.

Data-Obsessed: You live in GA4, GTM, and Search Console. You can turn a spreadsheet of data into a creative brief that wins.

How You'll Be Measured

Conversion Efficiency: Improvement in leading users from Landing pages into our funnels (CR).

Organic Growth: Increase in high-intent organic traffic and SEO-driven revenue.

Velocity: The speed and quality of new page launches and experiments.

Aesthetic Quality: The ability to elevate the PocketPills look and feel to a global gold standard.