Growth Product Manager (Retention & Activation)

OPEN TO CANDIDATES BASED IN APAC/EMEA

About the company

Client is an India-based social commerce app. Acquisition is working, but new users don't stick around or keep buying. You'll be brought in for a focused, short engagement to unblock this part of the product roadmap.

What you'll do

• Audit current new-user journeys and find where activation and retention drop off
• Design and redesign user journeys that build habits and drive repeat purchases
• Connect growth marketing funnels to onboarding, so acquired users land in the right journeys
• Run fast experiments, including building lightweight prototypes and features (AI-assisted tools welcome). These are for testing, not production. The in-house tech team takes over what works.
• Work directly with the CEO/CMO and alongside the engineering lead

Success metrics

• New-user retention at Day 5, Day 15 and two weeks
• Repeat buying behaviour among new users

Requirements

• Senior product or growth experience in consumer mobile apps, with proven results improving retention and engagement
• Background in at least one of: gaming, group buying/social commerce, e-commerce
• Strong grasp of consumer psychology and habit formation (loops, triggers, rewards)
• Hands-on enough to build and ship quick experiments yourself
• Comfortable working autonomously and delivering within weeks
• Fluent English

Nice to have

• Experience with Indian consumers or similar emerging markets
• Has done short, intervention-style or fractional growth engagements before

Interview process

• Engineering lead
• CEO/CMO
• Final shortlist may include a call with the investor

Extension potential: Strong performers may be engaged for periodic growth projects after the initial contract.