About The Role
We are looking for a data-driven Growth Platform Analytics Manager to track, analyze, and accelerate performance across all digital channels. You will be responsible for monitoring content and campaign performance across web, email, and social platforms, identifying growth opportunities, and translating insights into actionable strategies that improve reach, engagement, CTR, and retention.
This role requires strong analytical depth, platform fluency, experimentation mindset, and the ability to work closely with creative and marketing teams to turn insights into measurable growth.
Core Responsibilities
- Monitor and analyze performance across digital channels to identify trends, growth opportunities, and optimization levers.
- Track platform-specific performance using Meta Business Suite, YouTube Analytics, and LinkedIn Insights to improve reach, retention, and engagement.
- Build and manage custom reports using Mixpanel and Google Analytics; create dashboards that provide actionable insights for stakeholders.
- Design and execute A/B tests across creatives, thumbnails, hooks, and ad variations to optimize CTR and conversions.
- Analyze and optimize geo-targeted content strategies to improve relevance and regional performance.
- Collaborate with creative and content teams to improve audience targeting, expand reach, grow followers, and increase content retention.
Required Skills Qualifications
- 47 years of experience in digital analytics, growth marketing, or performance strategy.
- Strong hands-on experience with Mixpanel and Google Analytics (custom reporting required).
- Proficiency in Meta Business Suite, YouTube Analytics, and LinkedIn Insights.
- Advanced Google Sheets skills; experience with Looker Studio preferred.
- Proven experience running structured A/B tests and translating results into optimization strategies.
- Understanding of geo-based targeting and segmentation strategies.
- Strong analytical mindset with the ability to convert data into clear strategic recommendations.
