Growth Marketing Specialist Technical Product

About Plumloom

Plumloom builds AI evaluation and reliability tools that help engineering and product teams evaluate AI applications and agents, understand their reliability, and make confident release decisions.

Our products include an open-source command-line tool (CLI) and, a web-based platform supporting AI evaluation and collaboration across teams.

About the role

We're looking for a hands-on Growth Marketing Specialist to drive adoption of Plumloom's AI products.

This is an execution-focused role. You'll own growth initiatives from market research and content creation through distribution, experimentation, and performance measurement.

Our goal is to establish repeatable, measurable acquisition channels that bring users to our products and turn them into active, returning users.

What you'll do

1. User Acquisition & Growth

• Develop and execute marketing campaigns to drive product adoption.
• Promote our products through relevant channels, including professional networks, online communities, newsletters, industry publications, and online events.
• Identify opportunities for partnerships, influencers, and community collaborations.
• Experiment with organic acquisition, SEO, content marketing, and targeted campaigns.
• Develop messaging and campaigns for different audiences and use cases.
• Analyze and suggest Improvements in the the journey from product discovery to signup, and active product usage.
• Identify and test new acquisition channels to establish repeatable growth.

2. Technical Content Creation & Distribution

• Collaborate with the founder to develop accurate technical messaging, content creation and distribution.
• Produce supporting marketing assets such as graphics, carousels, and short-form videos using modern AI and content tools.
• Translate technical product capabilities into clear, compelling content for different audiences.
• Repurpose content across multiple channels to maximize reach.
• Build and maintain a consistent content pipeline aligned with audience interests and product adoption goals.
• Measure content effectiveness based on engagement, qualified traffic, and product adoption.

3. AI-Native Marketing Execution

• Use AI tools such as ChatGPT, or Claude, for research, content creation, campaign development, and analysis.
• Apply AI-assisted workflows to improve the speed and quality of marketing execution without quality compromise.
• Research market trends, competition, relevant communities, and acquisition opportunities.

4. Analytics & Growth Optimization

• Track acquisition channels, referrals, product signups, installations, and user activation.
• Measure campaign performance using relevant analytics and attribution tools.
• Identify opportunities to improve conversion from visitor to active user.
• Run structured experiments and adjust campaigns based on results.
• Provide concise weekly reports covering activities, results, lessons, and next actions.
• Provide daily status updates and handoffs aligned with California morning hours (Pacific Time).

What we're looking for

Required Skills & Experience

• 2+ years of hands-on experience in growth marketing, product marketing, or developer tool marketing.
• Experience driving measurable adoption for SaaS, technology, AI, or developer-focused products.
• Strong content creation skills, including writing, basic visual design, hook, and social media content production.
• Experience executing marketing campaigns across organic and digital channels.
• Experience marketing open-source projects, developer tools, APIs, or AI products is a big plus.
• Experience or familiarity with AI search visibility and generative engine optimization (GEO).
• Proficiency using AI tools for research, content creation, and marketing productivity.
• Working knowledge of SEO, analytics, conversion tracking, and growth experimentation.
• Ability to understand technical products and communicate their value to technical audiences.
• Strong written English and the ability to create content for US and global audiences.
• Comfortable working in a small, fast-moving global company.
  

Expected outcomes

This is a results-oriented position with clear expectations during the first 90 days.

First 30 Days: Understand, Establish, Launch

• Develop a working understanding of our products, their target audiences, and competitive positioning.
• Establish baseline acquisition and activation metrics.
• Identify and prioritize promising acquisition channels.
• Create and distribute initial technical content and launch growth experiments.
• Establish a consistent performance reporting process.

First 60 Days: Execute, Measure, Optimize

• Demonstrate measurable growth through product adoption and qualified audience engagement.
• Identify which campaigns and channels are generating meaningful adoption.
• Improve content and distribution based on performance data.
• Establish a consistent cadence of growth execution.
• Identify opportunities to improve conversion from acquisition to adoption and activation.

First 90 Days: Establish Repeatable Growth

• Demonstrate sustained progress in developer acquisition and activation.
• Develop repeatable content and distribution workflows.
• Identify the strongest acquisition channels and expand successful experiments.
• Build a measurable growth pipeline connecting acquisition to product usage.
• Demonstrate progress in conversion between acquisition, activation and retention.
• Present a data-backed growth plan for the subsequent cycle.

Specific performance targets will be established together with the founder after reviewing the product baseline and initial experiments.

How we measure success

Our primary objective is measurable product activation and sustained usage, including:

• Users completing their first successful evaluation.
• Growth in active and returning users.
• Conversion rates from acquisition to activation.
• Repeatable acquisition channels that drive measurable results.

Website traffic, impressions, followers, and search rankings are supporting metrics. Product activation and continued usage are the primary measures of success.

How we work

We're a small team, so this role requires accountability, initiative, speed, and execution.

You'll work closely with the founder on product positioning and technical messaging while taking responsibility for day-to-day marketing execution.

We value experimentation, practical problem-solving, and measurable progress.

You'll have access to modern AI tools and the opportunity to test new acquisition approaches without unnecessary processes or layers of approval.

The first 60–90 days will include regular performance reviews against agreed objectives.

What We Offer

• Competitive compensation based on experience and education, with an additional performance-based incentive component tied to agreed objectives.
• Career Edge inAI-first environment by working with modern AI tools and experiment with emerging AI-powered marketing techniques.
• Remote-friendly setup, with day-to-day work managed directly by the company and payroll/compliance handled by an Employer of Record (EOR).
• Group medical insurance and statutory benefits included in your package.
• Employment will be structured through a trusted Employer of Record (EOR) to manage payroll, benefits, and compliance.