Growth Marketer
We are looking for a results-driven Growth Marketer to lead and execute initiatives across SEO, AEO, Google Ads, content, website growth, and Instagram marketing. This role is ideal for someone who combines strategy with hands-on execution and can independently drive traffic, visibility, engagement, and lead generation across digital channels.
The ideal candidate understands how search behavior is evolving, knows how to improve discoverability across both traditional and AI-led search experiences, and can also manage social growth and paid campaigns with a strong performance mindset.
Role Description
This is a full-time hybrid role for a Growth Marketing Specialist, based in Mohali District, with flexibility for some remote work. The Growth Marketing Specialist will be responsible for developing and implementing marketing strategies, conducting market research, managing communication efforts, supporting sales campaigns, and ensuring exceptional customer service. They will collaborate with internal teams to drive customer acquisition, retention, and satisfaction, while also analyzing growth opportunities to expand the company's reach.
Key Responsibilities
- Build and execute growth strategies to improve organic search visibility, rankings, website traffic, and lead generation
- Drive SEO and AEO initiatives to improve discoverability across search engines and answer-based or AI-led search experiences
- Manage and optimize on-page SEO, including keyword mapping, metadata, internal linking, page structure, technical hygiene, and content alignment
- Execute off-page SEO strategies to build authority, improve relevance, and support ranking growth
- Write, optimize, or guide the creation of high-quality content aligned with user intent, search opportunity, and conversion goals
- Manage and optimize Google Ads campaigns with a focus on performance, lead quality, and ROI
- Manage the company's Instagram profile, including content planning, profile growth, engagement strategy, and performance tracking
- Run and optimize Instagram ads and Meta campaigns to support brand awareness, engagement, traffic, and lead generation
- Use AI tools to improve research, content workflows, optimization, reporting, and execution efficiency
- Publish and update blogs, landing pages, and website content using WordPress
- Monitor and report on rankings, traffic, engagement, leads, ad performance, and growth metrics
- Identify growth opportunities, solve digital performance challenges, and recommend actionable improvements across channels
What We're Looking For
- Proven hands-on experience in growth marketing, SEO, and digital performance
- Strong command of on-page and off-page SEO
- Working knowledge of AEO and evolving search behavior
- Experience with Google Ads
- Experience managing Instagram pages and running Instagram or Meta ads
- Good content writing, editing, and optimization skills
- Basic working knowledge of WordPress, with the ability to independently publish and update website content
- Comfort using AI tools in digital marketing workflows
- Strong analytical, problem-solving, and decision-making ability
- Ability to work independently with a strong ownership mindset
- Highly self-driven, accountable, and focused on delivering measurable results
- Clear understanding of search performance, content strategy, paid campaigns, and digital growth
