Growth Marketing Specialist - Campaign/Ads

0-2 Years

This job is no longer accepting applications

Job Description

Responsibilities

LinkedIn and Google Ads Campaign Management:

Plan, execute, and optimize B2B marketing campaigns on LinkedIn Campaign Manager and Google Ads.
Develop targeted strategies to maximize reach, engagement, and conversion throughout the customer journey.

Full Funnel Email Marketing

Implement and oversee full-funnel email marketing campaigns, from lead generation to conversion and retention.
Develop and execute personalized email strategies to nurture leads and drive customer engagement.

Lead Prospecting And Qualification

Engage in first-level conversations with CXOs to prospect and qualify leads.
Work closely with sales teams to ensure alignment between marketing efforts and lead qualification goals.

Performance Monitoring And Reporting

Utilize analytics tools to monitor and measure the performance of marketing campaigns.
Track Return on Advertising Spend (ROAS) and overall Return on Investment (ROI).
Generate regular reports and provide actionable insights to optimize campaign performance.

Qualification Criteria (Skills)

Proficient in Running B2B LinkedIn/Google Campaigns:

Demonstrated expertise in planning, executing, and optimizing B2B campaigns on LinkedIn Campaign Manager and Google Ads.
Familiarity with targeting strategies, ad formats, and optimization techniques on these platforms.

Strong Communication And Interpersonal Skills

Excellent written and verbal communication skills.
Ability to engage with CXOs and build meaningful relationships through first-level conversations.

Motivated To Work In a Target-Driven Setup

Qualifications

Bachelor's / Master's degree in Marketing, Business, or a related field.
Proven experience as a Growth Marketing Specialist or in a similar role.
Familiarity with marketing automation tools and CRM systems.
Analytical mindset with the ability to interpret data and make data-driven decisions.

Preferred Qualifications