Growth Marketing

Full Time

Remote Opportunity

• Hyperlocal Marketing: Build Kapzo's presence across pharmacies, apartments, communities, local businesses, streets, and neighbourhoods.

• Content & Brand: Work with the creative team to develop social content, campaigns, offers, customer communication, and local marketing assets.

• Performance: Track CAC, leads, conversions, orders, engagement, campaign ROI, and other relevant metrics. Understand what is working and what isn't.

• Budget: Manage marketing spends carefully and focus on getting the maximum possible outcome from every rupee.

• GTM: Help plan and execute launches, campaigns, partnerships, promotions, and new-market initiatives.

• Experimentation: Test different channels, creatives, messages, offers, audiences, and ideas. Double down on what works and stop what doesn't.

• Execution: Coordinate with designers, vendors, agencies, pharmacies, apartment communities, and other partners to get campaigns live.

• Customer Understanding: Spend time understanding customers, competitors, neighbourhoods, and what actually drives people to use Kapzo.

• Reporting: Maintain simple dashboards and weekly marketing updates with clear numbers, learnings, and next actions.

• 1 –3 years of experience in digital marketing, growth marketing, consumer marketing, BTL, field marketing, or a startup environment.

• Someone comfortable working across online + offline marketing, rather than being limited to one channel.

• Strong understanding of social media, paid advertising, content, basic analytics, and campaign execution.

• Comfortable working with numbers, budgets, dashboards, and performance metrics.

• Strong communication and coordination skills.

• Willing to get on the ground and execute, not just sit behind a laptop.

• Comfortable using tools such as Meta Ads, Google Ads, Google Analytics, Canva, Excel/Sheets, WhatsApp, CRM or marketing automation tools.

• • Healthcare, consumer internet, D2C, FMCG, e-commerce, or hyperlocal experience is a plus.

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