Growth Marketing Manager

Experience: 4-5 years

Industry Background: B2B Technology Services, SaaS, Cloud, AI/ML, Data Engineering, or Digital Engineering firms

Role Overview:

This role sits at the intersection of storytelling, demand generation, and GTM execution. The Content & Growth Marketing Lead will own the creation of high-quality technical content and directly activate it across performance marketing, ABM campaigns, and events to drive measurable pipeline impact.

This is not a pure content writer role, nor a pure performance marketer role. It is a hybrid; hands-on operator role designed for someone who understands technology deeply and can also execute full-funnel marketing motions end-to-end like a full-stack marketer.

A. Absolute Must Haves

1. Proven B2B Tech Marketing Experience
2. Hands-On Full-Funnel Campaign Execution and Direct experience managing Google Ads and LinkedIn Campaign Manager.
3. High Ownership, Low-Dependency Operator
4. Ability to produce business-ready content without excessive editing or rework.
5. Prior experience working closely with sales teams, practice leaders, and technical SMEs.
6. Hands-on experience using at least one marketing automation or ABM platform such as HubSpot, Marketo, Pardot, Demand base, 6sense, or equivalent.

B. Core Responsibilities & Capabilities

1 - Technical Content & Thought Leadership (Core)

• Good understanding of cloud platforms (AWS, GCP), AI/ML, MLOps, data engineering, analytics, and modern platform ecosystems.
• Ability to translate complex engineering concepts and solutions into clear, business-facing narratives for CXOs, IT leaders, and technical decision-makers.
• Research-driven content creation across emerging technologies, architectures, frameworks, and industry shifts.
• Ownership of long-form technical assets, including:
• Blogs, whitepapers, POVs
• Solution briefs, use-case guides, GTM narratives
• Ability to convert SME inputs (architects, PMs, practice heads) into structured, defensible, high-quality content with strong storytelling.
• SEO-first content planning, including keyword research, on-page optimization, and performance tracking using tools such as SEMrush, Ahrefs, and Surfer.

2 - Growth, Demand Generation & Campaign Execution

• Hands-on execution of full-funnel marketing campaigns across awareness, engagement, and conversion.
• Strong experience with Google Ads and LinkedIn Campaign Manager.
• Development and execution of retargeting and remarketing strategies.
• Segmentation, targeting, and ABM-driven campaign planning.
• Landing page optimization, CRO, A/B testing, and conversion analysis.
• Ability to activate technical content into scalable demand programs rather than treating content as passive assets.

3 - Analytics, Reporting & Optimization

• Ownership of weekly and monthly reporting across CPL, CAC, ROAS, and funnel attribution.
• Strong understanding of UTM structures, attribution models, and analytics frameworks.
• Ability to derive actionable insights to continuously optimize campaigns, content, and GTM execution.

4 - Technical & Tooling Skills

• Google Ads Manager, LinkedIn Campaign Manager, Meta Ads.
• GA4, Looker Studio, Tag Manager, Hotjar.
• CRM and marketing automation familiarity (HubSpot, Demandbase).
• Cloud fundamentals across AWS, GCP.
• AI/ML and data engineering basics.
• SEO writing best practices.
• Technical interviewing skills to extract insights from SMEs, architects, and stakeholders.

5 - Soft Skills & Mindset

• Clear communicator with strong structured thinking.
• High execution velocity with attention to detail and quality.
• Ability to collaborate cross-functionally with sales, GTM leaders, and practice heads.
• Strong ownership mindset with the ability to independently run campaigns, content, events, and reporting.
• Analytical yet creative problem-solver with a full-funnel, mini-CMO way of thinking.
• Strong deadline management and content calendar ownership.

Summary

This role is ideal for a hybrid marketer who can think like a strategist, write like a technologist, and execute like a growth operator. It is a leverage role designed to drive strong GTM outcomes while maintaining technical credibility and execution speed in a lean marketing team.