Experience: 7.00 + years
Salary: INR 3000000-4000000 / year (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Remote
Placement Type: Full time Permanent Position
(*Note: This is a requirement for Uplers)
What do you need for this opportunity
Must have skills required:
Growth Marketing, user acquisition, Subscription
Uplers is Looking for:
Shift Time: 6 PM to 3 AM IST (US timezone)
12 months contract
Role Overview
We are seeking a data-driven and experiment-oriented Growth Marketing Manager to lead user acquisition and performance marketing across both web and mobile platforms. This role will own full-funnel growth strategy, channel performance, experimentation, and cross-functional execution to drive high-quality subscriber growth and long-term retention in a consumer subscription business.
Core Responsibilities
Growth Strategy & Channel Leadership (Web + Mobile)
- Develop and execute integrated acquisition strategies across web and app ecosystems.
- Own and scale performance marketing channels including:
- Meta
- Google (Search, Display, App Campaigns)
- Programmatic partners
- Apple Search Ads
- TikTok, Pinterest
- Affiliate networks
- Build and optimize full-funnel acquisition campaigns focused on efficiency, scale, and high-quality subscribers.
- Structure and lead ongoing experimentation across:
- Creative concepts
- Audience targeting
- Bidding strategies
- Landing pages and app store assets
- Trial flows and onboarding experiences
- Identify and unlock new growth levers (e.g., influencers, podcast advertising, emerging platforms).
Full-Funnel Performance & Optimization
- Own KPIs across the acquisition funnel, including:
- CAC / CPI / CPT
- ROAS
- Trial start rate
- Subscription conversion rate
- Retention
- LTV:CAC ratios
- Own and optimize the end-to-end user journey — from impression to trial to subscription to retention.
- Partner with Product and Engineering to:
- Improve landing page conversion (web)
- Optimize trial-to-subscription flows (mobile)
- Design and execute A/B tests
- Drive CRO initiatives including funnel analysis and landing page experimentation.
Analytics, Attribution & Forecasting
- Own acquisition reporting, projections, and budget pacing to achieve monthly and quarterly goals.
- Collaborate with Data teams to:
- Refine attribution models (web + mobile)
- Ensure accurate event tracking
- Improve measurement frameworks
- Maintain strong proficiency in:
- Google Analytics, Looker (or similar BI tools)
- Mobile attribution platforms (e.g., AppsFlyer)
- SKAdNetwork and iOS privacy changes (ATT)
- Translate performance data into actionable insights and clear executive-level communication.
Creative & Messaging Partnership
- Partner closely with Creative teams to develop high-performing assets:
- Video
- Static
- UGC-style content
- Story-driven concepts tailored to families and parents
- Use performance data to guide creative briefs and iteration roadmaps.
- Balance brand integrity with performance outcomes while scaling winning creatives.
- Cross-Functional & External Partnership
- Align with Product, CRM, Operations, and Engineering to ensure seamless post-click and post-install experiences that support retention and lifetime value.
- Build strong relationships with platform partners and manage agency/vendor relationships.
- Communicate results, learnings, and recommendations clearly across teams and leadership.
Must-Have
- 4–6+ years of experience in performance marketing or user acquisition (web and/or mobile).
- Hands-on experience managing campaigns across Meta, Google, TikTok, and at least one additional growth channel.
- Experience in consumer subscription businesses (trial-based products preferred).
- Strong understanding of:
- Web and app conversion funnels
- LTV modeling and subscription economics
- Attribution and measurement
- Experience managing multi-million-dollar budgets and optimizing toward CAC and ROAS targets.
- Hands-on experience with experimentation frameworks and A/B testing.
- Strong analytical skills with experience using GA, Looker, Excel, or Sheets.
Nice to Have
- Experience marketing to parents, families, or education/kids categories.
- Experience with affiliate programs or influencer-led acquisition.
- SQL or advanced analytics experience.
- Familiarity with mobile measurement ecosystems (AppsFlyer, SKAN, ATT).
- Experience scaling both DTC web subscriptions and mobile app growth.
Key Attributes
- Highly analytical with strong growth instincts.
- Experiment-driven and comfortable moving quickly.
- Deep curiosity about customer behavior and motivation.
- Ability to balance performance rigor with creative thinking.
- Collaborative communicator who thrives cross-functionally.
- Passion for building products that help kids learn and grow.
How to apply for this opportunity
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
