Growth Marketing Manager

Key Responsibilities

• Build and execute demand-generation strategies for international markets.
• Develop new lead-generation channels beyond SEO and content.
• Generate qualified B2B leads and build measurable sales pipeline.
• Identify and develop opportunities through:
• Account-Based Marketing (ABM)
• Paid advertising
• Email marketing and nurture campaigns
• Webinars and events
• Partnerships
• Vendor directories such as Clutch, GoodFirms and G2
• Develop marketing channels from scratch and take ownership of their performance.
• Work closely with the existing SEO team and provide strategic direction without relying solely on search marketing.
• Track and optimize marketing performance based on qualified leads, pipeline and revenue, rather than traffic, followers or impressions.
• Develop strategies for overseas software and technology-services markets.
• Work directly with the founder and operate independently in a flat, ownership-driven environment.

Mandatory Requirements

• Proven experience in personally building new demand-generation channels beyond SEO.
• Demonstrated experience generating international B2B leads, preferably for software or technology services.
• Proven ability to build a marketing function or channel from zero.
• Demonstrable results in terms of qualified leads and pipeline generated, with specific numbers.
• Strong understanding of SEO sufficient to guide an existing SEO team, while having broader growth expertise.
• Experience with international markets, particularly the USA, UK, Europe, Australia or Middle East.
• Ability to work hands-on rather than only managing agencies or delegating execution.
• Strong analytical, strategic and execution skills.