Growth Marketing Manager

Company Description

SisuCare is dedicated to making healthcare careers more accessible across the U.S., with a focus on individuals who may face barriers related to cost, location, or background. The organization offers flexible, affordable training programs that connect learners directly to real job opportunities, including hybrid classes and options for employer-sponsored tuition.

Role Description

The Growth Marketing Manager will lead data-driven marketing initiatives to drive enrollment growth and increase brand awareness for SisuCare's healthcare training programs. This is a full-time, on-site role based in Noida, responsible for planning, executing, and optimizing multi-channel campaigns across digital platforms. Day-to-day responsibilities include developing and testing growth strategies, managing performance marketing campaigns, analyzing web and marketing analytics, and using marketing automation tools to nurture leads. The role will also involve collaborating with cross-functional teams, coordinating projects and timelines, segmenting audiences, and refining messaging based on insights and performance data. The Growth Marketing Manager will continuously identify opportunities for experimentation, measure results, and recommend improvements to support SisuCare's mission and business objectives.

Qualifications

• Candidates should possess strong Growth Marketing skills, including designing, executing, and optimizing campaigns focused on user acquisition, engagement, and retention.
• Candidates should possess skills in Marketing Analytics and Web Analytics to interpret data, track performance metrics, and derive actionable insights for decision-making.
• Candidates should possess Marketing Automation skills to build and manage automated workflows, lead nurturing programs, and personalized communication across channels.
• Candidates should possess Project Management skills to plan, prioritize, and deliver marketing initiatives on time, coordinating with internal stakeholders and external partners.
• Relevant experience in digital marketing within education, healthcare, or mission-driven organizations is beneficial.
• Strong analytical mindset, proficiency with common marketing tools and dashboards, and ability to present findings clearly to stakeholders.
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences.
• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.